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To: cm who wrote (6198)5/25/1998 8:18:00 PM
From: webinfopro.com  Read Replies (1) | Respond to of 9343
 
cm

As regards secret software -- you're idea makes sense -- If I were working on new stuff -- it would be in the area of making personalization both more rigorous and less personal -- coagulating targets while guaranteeing anonynimity -- THAT would be a big sell to the companies and customers.

As regards TA, as I once posted on Yahoo TA is wonderful, it works until it doesn't. Sorta like marriage

Weby



To: cm who wrote (6198)5/26/1998 9:19:00 PM
From: Robert Pope  Respond to of 9343
 
cm, I thought possibly the 'secret software' was the ESP enhanced search announcement. I didn't think Motro could mention it because the announcement was coming so soon after the article...hmmm.
George, I still have my SEEK and I agree with just about all your posts.
Weby, I love that article you posted. If the word 'barter' sold for X amount of $$$, imagine what the words 'car', 'insurance', or 'software' would bring in... I pictured Motro sitting up at night with a dictionary and pencil pricing every word for exclusive banner ad rights....hee, hee, (all mostly short-term deals to renegotiate at a higher price......right Weby?). I think I predicted 30 by June and that may not happen now, but SEEK will have its day.



To: cm who wrote (6198)5/30/1998 11:26:00 AM
From: cm  Read Replies (2) | Respond to of 9343
 
"Search As Commodity": Another Look...

It's been bandied about by various press analysts
and securities folks, this mantra: "Search is a commodity."
And, precisely because it's been so popular, I've gone
at the "argument" hammer and tongs.

But, there is at least a grain or two of truth here
in this bromide.

* Search WILL be a ubiquitous component of "portal"
sites and other premium Web properties going forward.
It's just something one has to have as a complementary
offering to other content, etc. Plus, it helps produce
revenues through CPM-based banners that can be targeted
to pop up with certain search word requests.

* Even if there were such a thing as METAPHYSICAL
SEARCH, the one search engine that could find what's worthy
and what's dross in the human soul, or something just
as cool, it and it ALONE could NOT carry the freight
for a supersite. It's NOT enough to be a good site
for search... and that alone.

So, search has some commodity-like characteristics.

But, the "search as commodity" argument has some
pretty large flaws. I'll start with the general flaws.
Then, I'll drill down into specific stuff about SEEK.

* First, it "underimagines" the technological
innovations that can still be delivered. We have yet
to see the technological ceiling on how FAST, EASY,
AND ACCURATE search can become. Period. No questions.
And if these INNOVATIONS were all just inside baseball...
resulting in no utterly obvious advantages to the
site visitor... it would all be pointless. But, I don't
think this will be the case.

* Second, as its been widely reported, each
search engine offers comparatively little COVERAGE of
the overall Web. (Surprisingly, little in some cases.)
Again, this MAY be read as a pure and simple negative.
However, I think it opens up opportunity
for improvement.

* Third (and this may be seen as an extension
of item # 1), with specific reference to SEEK: Kirsch
and company are working on Distributed Search capabilities
and other innovations. Kirsch, rightly or wrongly, is
viewed as the one of the best minds in search engine
technology. Period. I have yet to fully get my arms
around the possibilities of Distributed Search and
some protocol called, I think, Z3950... but it is
very, very intriguing. (In fact, Distributed Search
may only have relevance as part of SEEK's software
products... rather than its big index.)

* The "search as commodity" argument is usually
used to slam search engine-centric sites like SEEK...
implying that SEEK is very good at something that doesn't
really matter or will soon be available everywhere.
And even I believed that search was exhausted as a point
of differentiation, I'd still not be worried about SEEK.
Because it has gotten very good with DIRECTORY capabilities.
Has bought "eyeballs" from WBS. (BTW, T will offer
chat visitors to SEEK and other sites the ability to
place a call--so folks can actually hear the obscenities
being screamed at them.) Has made a significant move
into Women's programming with iVillage. Just added
games. International presence. Growing brand
appeal, etc.

* And SEEK has moved the playing field down to
the level of corporate intra, extra, and internet sites
with its award-winning UltraSeek server product... now
responsible for generating 12% of revenues. To my knowledge,
no other search engine/portal-to-be has such a strong
SERVER SEARCH PRODUCT offering. (I don't count Alta
Vista 'cause its been gobbled up by Compaq.)

That said, maybe, some day in the not-too-distant
future search WILL BE a commodity... and not a potential
and real source of competitive differentiation. But,
I don't think that day is TODAY.

Best Regards,

c m



To: cm who wrote (6198)5/31/1998 5:57:00 PM
From: cm  Read Replies (3) | Respond to of 9343
 
Internet Company Shakeout? Now, There's A Novel Idea...

Let's see, so it takes a great analyst to tell us
that there is going to be a shakeout among the current
players on the Web... ?

(I assume this great analyst would NOT have issued
a buy signal for KTEL and a price target of $100, right?
But, memories are short, aren't they?)

Look, it is beyond obvious to say that some of the
current players will be bought or merged into larger
entities. But, comparing the Web craze to the biotech
craze is SO WRONG ON SO MANY COUNTS it borders on the
absurd. The Web run-up has certainly been frothy and
and unfathomable and maybe even fraudulent in a few
cases. But, the biotech industry had lots of overlooked
structural, financial, regulatory, and research obstacles
that have made and will continue to make progress agonizing
and "burn rates" staggering. All of these factors
brought biotech to its knees... a condition that it is only
now starting to recover from.

But, the Web, especially in the light of recent comments by Gore and Magaziner, ain't
gonna face some of those VERY DAUNTING impediments. For
sure, there are infrastructure
limitations (i.e. bandwidth), financial concerns (i.e. making a
profit or even finding a working business model to
position your site for profitability) and competitive
issues. All of these are important. Competition being
I think the biggest imponderable...

But, let's focus on SEEK, shall we? We are heading
toward profitability in Q4... if not sooner. THIS
Web company has figured out a workable business model... with
revenue streams from CPM-based advertising, transaction
participation, and revenue-sharing arrangements PLUS
sales of it award-winning UltraSeek server product.
And in the coming days and weeks, we will see new
announcements focusing on e-commerce arrangements,
service enhancements, etc.

So, let's tar all WEB companies with the same brush.
Let's trot out silly--and I do mean--SILLY analogies
comparing the Web craze and the biotech craze. Or, better
yet, let's offer up some chestnut about Commodore and
the PC industry. All in all, it sounds like sour grapes
from an analyst who missed the boat earlier this year
and now REALLY hopes that the boat will now run aground.

Or, best of all, let's talk specifics about THIS
company and its opportunities, revenue growth, global
presence, new deals, new content, growing eyeballs...
etc.

I would really welcome that kind of discussion.

Best Regards,

c m