To All!,
Some good news from DoubleClick.
Tuesday May 26, 8:02 am Eastern Time
Company Press Release
SOURCE: DoubleClick, Inc.
DoubleClick DART to Provide Ad Serving for IDG.net
Dart's First Global Partnership with 210 Sites, IDG Online Network, Extends International Reach
and Functionality
NEW YORK, May 26 /PRNewswire/ -- DoubleClick, Inc, (Nasdaq: DCLK - news), a leading provider of comprehensive
Internet advertising solutions, today announced that its DART solution will provide ad serving and reporting for IDG.net
(http://www.idg.net), the largest network of technology specific sites around the world.
IDG is employing DART (Dynamic Advertising Reporting and Targeting) technology to manage online advertising for the 210
IDG Web sites in 52 countries worldwide that are part of IDG.net, including the Computerworld, InfoWorld, Network
World and PC World product families.
''DART is designed as a uniform technology to operate across a connected global network,'' says Kevin Ryan, DoubleClick's
president and chief operating officer. ''IDG's sophisticated network of locally-focused, international sites and multi-layered
subnetworks presents a substantial challenge, yet is precisely oriented to the unique functionality of DART. With DART, IDG
can effectively manage its ad inventory across the entire global network, by region, or site-by-site, while providing uniform
reporting standards to clients worldwide.''
DoubleClick DART, once available only to affiliate sites of the DoubleClick Network, is licensed by leading Internet
publishers and interactive agencies. DART allows publishers and those responsible for ad management to outsource targeting,
scheduling, delivering, tracking, reporting and billing functions, while maintaining responsibility for online ad sales. IDG's
advertisers, which include IBM, Microsoft, Digital, 3Com, Hewlett-Packard, Novell, Intel, Lotus, and other leading
technology marketers, increasingly use IDG.net's advertising service.
''DoubleClick's global orientation makes it a great partner for IDG's extensive, expanding Web network,'' said Laurie
Morgan, general manager of IDG.net. ''DART will enhance our ability to leverage the targeted audiences of our
locally-produced Web sites. DART provides a powerful, audited, third-party serving and reporting solution to meet the
real-time global market demands of technology's most important advertisers.''
With this agreement, IDG.net is the single largest global DART client for DoubleClick. DART is currently licensed to nearly
50 clients representing 1,750 sites around the world.
About DoubleClick, Inc.
DoubleClick, Inc (http://www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for
marketers and Web publishers. Combining technology and media expertise, DoubleClick centralizes planning, execution,
control, tracking and reporting for online media campaigns. DoubleClick, Inc. has headquarters in New York City and
maintains offices in London, Tokyo, Madrid, Milan, Sydney, Stockholm, Toronto, Atlanta, Boston, Chicago, Dallas, Los
Angeles, and Silicon Valley, and currently intends to expand into additional European countries and the Pacific Rim.
This news release contains statements of a forward-looking nature relating to the future events or the future financial results of
DoubleClick. Investors are cautioned that such statements are only predictions and that actual events or results may differ
materially. In evaluating such statements, investors should specifically consider the various factors which could cause actual
events or results to differ materially from those indicated from such forward- looking statements, including the matters set forth
in DoubleClick's reports and documents filed from time to time with the Securities and Exchange Commission.
About IDG.net
IDG.net is the IDG Online Network, the largest network of technology specific sites in the world. Accessible to readers
through idg.net, IDG.net comprises more than 200 IDG Web sites in 52 countries worldwide, including the
Computerworld, InfoWorld, Network World and PC World product families. IDG.net serves the needs of technology
decision-makers across the globe by providing local content, personalization, search, product information and up-to-the-hour
technology news and analysis. IDG.net is powered by the world's only global IT news organization -- 2,000 journalists in 75
countries reporting from every continent in the world. Through its global advertising network, IDG.net provides technology
advetisers an easy process for executing campaigns across any combination of IDG Web sites, in multiple regions of the
world, providing the broadest reach to the most influential technology buyers on the Web today. More than 200 IDG online
communities offer the highest degree of targeting, because they attract loyal, engaged IT buyers with well- defined information
needs. IDG.net offers advertisers sites targeting enterprise computing managers, online developers, resellers, home users, and
other special interest groups with a single buy.
About IDG
Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than
any other company in the world. With annual revenues of $2.05 billion, IDG is the leading global provider of IT media,
research, conferences and expositions. IDG publishes more than 285 computer newspapers and magazines and 500 book
titles in 75 countries, led by the Channel World, Computerworld/InfoWorld, Macworld, Network World, PC World and
...For Dummies global product lines. IDG offers online users the largest network of technology-specific sites around the world
through IDG.net (http://www.idg.net), which comprises more than 200 targeted Web sites in 52 countries. IDG is also a
leading producer of 110 computer- related expositions in 35 countries, and research arm International Data Corporation
(IDC) provides computer industry research and analysis through 49 offices in 41 countries worldwide. Company information
is available at idg.com.
SOURCE: DoubleClick, Inc. |
