To: Hal Rubel who wrote (8041 ) 5/29/1998 12:22:00 AM From: Hal Rubel Read Replies (1) | Respond to of 74651
The Microsoft Competitive Mindset Here is a mildly relevant view of the Microsoft mindset as revealed to an outsider, Chip Anderson of the TDFX board: Re: Intel/MS Competition (vs TDFX) Again, this is totally my opinion/feeling/gut reaction to lots of little things that I've heard and seen so far. As I mentioned (but forget to expand on, sorry) I happened to sit next to the D3D lead on the plane ride from Seattle. He said that TDFX has historically dragged it heels on updating their D3D drivers, that they've avoided including obvious performance tweaks in order to make D3D look bad, and that TDFX has not actively participated in improving D3D. Now, you have to take some of that with a grain of salt. MS feels that they should control every software API on the planet including the 3D API. Obviously, 3Dfx feels differently. However, because of Voodoo's huge lead, the other 3D card vendors are now extremely supportive of D3D (to the point of putting it in their silicon). The MS guy said that everyone except TDFX is very easy to work with - no real surprise there. I was left with the impression that MS is actively campaigning against Glide behind the scenes. They'll never admit it, but its happening. All it takes is even _rumors_ of other hot graphics hardware and the game developers will play right into MS' hands ("Use D3D and you won't have to port your game to card X. We'll even give you software rendering for free!") - and I found strong evidence of their pitch working when I talked to developers today. Also, there's the WinCE-as-a-gaming-platform-for-Sega thing: The TDFX developer relations guy seriously said that Glide will become a complete gaming "platform." MS thinks that WinCE is a viable gaming platform. Believe me, "platform" is a word that sets off tons of alarm bells in Redmond. On the Intel side, Intel's marketing emphasis on high performance 3D graphics is very obvious at their booth. It's everywhere. My impression is that they are learning from the 740 and will improve it big time to help drive CPU sales. Finally, TDFX is getting cozy with AMD - a major untolerable sin as far as Intel is concerned. So, my _impression_ is that Intel and MS are slowly getting more and more irritated with TDFX. Rightly or wrongly, Wall Street typically reacts negatively when that happens. Chip