Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?

To: Bikergirl who wrote (2948)	5/26/1998 8:30:00 PM
From: Dragonfly	Read Replies (1) \| Respond to of 13953

My point wasn't to try and convince you not to short EGRP. I'm just interested in pinning down your reasons. Schwab is well established. I thikn Etrade is trying to be on the same level with them, rather than below them getting squeezed. One thing I think is going on is that Etrade kinda created this market, got a lot of people rushing to online brokerages. Now that here is competition, people are leaving etrade for the others... I think the others really suck a lot, and that they will be comming back to etrade soon, but that process just hasn't started yet. Dragonfly

To: Bikergirl who wrote (2948)	5/26/1998 9:47:00 PM
From: Brian K Crawford	Read Replies (3) \| Respond to of 13953

<<ETrade is getting squeezed from below by Suretrade & Ameritrade, and from above by Schwab>> Funny....this is what makes a market...I looked at this situation and concluded it was Schwab in the squeeze. ALL the deep discounters have lower price points than Schwab, while those investors wanting advice with their executions will be sticking around at the full service firms. ETrade is in the most competitive area of the market. Yet they have the look of a long term winner. Always early introducing features. Licensing the brand name around the globe. Pounding away at market share with a relatively big ad budget. Setting the pace for the rest. I am reminded of AOL back when the conventional wisdom was that the ISP hordes would nibble them to death. And Schwab, the raider of the 70's and 80's that stole market share from the full service brokers, is now looking like the stodgy establishment. I may be wrong. Good luck. Brian