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Technology Stocks : General Instrument Corp.'98 (GIC) -- Ignore unavailable to you. Want to Upgrade?

To: Don Dorsey who wrote (302)	6/1/1998 3:58:00 PM
From: Don Dorsey	Read Replies (1) \| Respond to of 615

C-BAND INDUSTRY GROUP LAUNCHES UNIFIED MARKETING PLAN; C-Band Partnership to Drive Consistent Marketing Message SAN DIEGO, June 1 /PRNewswire/ -- "In the direct-to-home satellite broadcast world ... C-Band is the preeminent consumer satellite system." That is the message of the C-Band Partnership, a newly formed industry group comprised of C-Band industry leaders set up to inform consumers -- both those who already own a C-Band dish and those contemplating the leap into C-Band -- about the advantages and pleasures to be found in C-Band satellite television. Goals of the Partnership include: helping current C-Band consumers find quality, reputable C-Band dealers who focus on excellent service and sales support; and creating a marketing platform for the industry to share a consistent marketing message across all C-Band focused organizations. The group's activities are led by Dorian Simpson, National Sales Manager for Consumer Products in the Satellite Data Network Systems unit of General Instrument Corporation (NYSE: GIC), with participation from other industry leaders. The project is funded and supported by contributions from C-Band programmers and program providers. "C-Band programmers and packagers are all very committed to C-Band," said Simpson. "Through this program, we're combining activities and resources for an extensive marketing effort in support of the industry." "We're confident that C-Band -- the system offering the most choice and value, and the highest audio and video quality -- will continue to be a viable satellite service well into the future," said Lori Megown, Director of Marketing for HBO. The C-Band Partnership's industry-wide service network and consumer call center will be set up to connect C-Band consumers to quality, certified repair service and a toll-free number, 1-877-CbandTV, will be established for consumers to reach the nearest authorized dealer in their area. This service will be operated by Logix Development Corporation. "The program is designed to leverage C-Band advantages while overcoming two major challenges: connecting the 2.1 million loyal C-Band customers to quality dealers and providing a common marketing message across all C-Band organizations," said Mike Schroeder, President of National Programming Services. The group's plan calls for using the brand "C-Band TV" with the tagline "Master Broadcast Television" to be used consistently across the C-Band industry to establish brand and identity for C-Band, according to Schroeder. The communications portion of the plan includes training for customer service representatives across the industry, dealer and distributor seminars, a C-Band TV Web site, consumer advertising in C-Band program guides, common C-Band TV product literature and other announcements to the industry. The objective is to communicate the overall advantages of staying with C-Band or getting into the new digital/analog C-Band world. A packet of information describing the program will soon be mailed out to all industry participants including C-Band dealers, hardware distributors, programmers, program providers, program guide producers, and equipment manufacturers. General Instrument Corporation is the world leader in analog and digital systems that provide video, audio and high-speed Internet/data services over cable and satellite television networks. Visit GI's web site at www.gi.com SOURCE General Instrument Corporation -0- 06/01/98 /CONTACT: Greg LaBrache, Director, Communications, 619-404-3967, or glabrache@gi.com, or Dick Badler, VP, Corporate Communications, 215-323-1618, or dbadler@gi.com, both of General Instrument/