To: Brooks Jackson who wrote (558 ) 6/6/1998 12:31:00 PM From: Richard Read Replies (2) | Respond to of 717
I am a minimal investor in the Wand. I was disappointed with the conference call. What the investor wants to hear is that the Wand WORKS. The dozens of detractors in all their notices on this bulletin board have not refuted this basic truth. The Wand has gone through innumerable sources of scrutiny, including the FDA, ADA, and a number of reports by outstanding dentists. (whether it was improper that they were paid with options doesn't concern me, because I believe they would not jeopardize their very distinguished careers by saying a worthless product is good.) But, instead of hitting home with what won for MS in the past which are facts and reports, the MS spokesman only talked about a few examples at Monarch and then theorized about bell curves. MS missed a great opportunity when a dentist called to ask how he may be convinced. It was a good time to cite the details of these studies, thus not only possibly making an additional sale, but most importantly, reassuring investors listening in. Instead, the MS spokesman took down the dentist's name and phone number, which came across as evasive. MS's strategy of buying back stocks is great. But the rest is off the mark. Only truth convinces the investors. It is indisputable there is a slow down of sales at the moment. Rather than theorizing with bell curves etc. which convinces no one, MS should immediately do a thorough survey of the clients who bought the Wand. How many are satisfied? How many are not, and why? How many used it and went back to the syringe? The clients are the dentists and, in the end, their patients, which is just about everyone everywhere. The potential is mind-boggling. MS must first find out the truth from their clients who are the users and pay the money. Publish the surveys. After the surveys much of the reason for the slowdown will come out. If the product or the business operation need improvement, then MS must address that. The surveys may indeed prove MS's bell curve theory. But then MS would not be just hypothesizing. In the end, I believe if the average Joe (and especially their children) want a painless injection with little or no swelling after they leave the dental office, the Wand is a potential huge winner, regardless of anything else.