To: rocki who wrote (133 ) 6/12/1998 8:29:00 AM From: sPD Read Replies (1) | Respond to of 1341
Perhaps some immediate and on-going favourable publicity from Tapscott's new book CYBER-GURU DON TAPSCOTT TO LAUNCH HIS LATEST BOOK, ''BLUEPRINT TO THE DIGITAL ECONOMY'' Date: Friday June 12, 1998 Time: 12 noon-1:30 PM Place: BCE Place, Bay Street entrance Agenda: Brief remarks to commence at 12:30 PM Book signing and interviews to follow Beverages and lunch will be served. TORONTO, June 11 /CNW/ - The world's top business strategists of Fortune 100 companies outline a ''Blueprint to the Digital Economy'' in a new book by world renowned visionary and best-selling author, Don Tapscott. Co-edited with Alliance for Converging Technologies partners, Alex Lowy and David Ticoll, Blueprint is the outcome of a multimillion dollar study on the impacts of technology on business strategies and processes, highlighting the emergence of a new organizational phenomenon: the ''e-business community.'' Building on the message of Tapscott's international bestseller, ''The Digital Economy,'' Blueprint brings readers into the boardrooms of some of the world's global powerhouses, as CEOs and senior executives tell us -- first hand -- how technology is changing their competitive environment. - How does the ''father of the Internet,'' Vint Cerf of MCI, grapple with the mammoth issue of Internet security? - How does Kodak, a name synonymous with film, make the leap to digital imaging? - What kinds of threats and opportunities does the Internet pose for a modern financial institution like Bank of Montreal? - How can a ''phone company'' like Bell transform the retail sector with powerful technological tools that empower the consumer? - How can Nortel make ''webtone'' as ubiquitous as today's ''dial tone''? - How does a Big Three company like GM prepare for a range of futures, from ''smart cars in a smart world,'' to complete ''social breakdown''? - How do two of the world's top technologists at Xerox PARC view tomorrow's ''calm'' user interface? Advance praise for Blueprint to the Digital Economy: George T. Shaheen, Managing Partner & CEO of Andersen Consulting calls Blueprint ''a 'must read' for all organizations jockeying for position within the fabric of the new economy... provides the most insightful examination of today's -- and tomorrow's -- market realities I've read yet.'' Dr. Klaus Schwab, President of the World Economic Forum has noted that ''This collection of firsthand experiences -- from those most affected by digital convergence -- is captivating reading.'' Contributors include: Vincent Barabba (General Manager of Corporate Strategy & Knowledge Development, General Motors) Robba Benjamin (former President, Multimedia Group, Sprint) John Seely Brown (Director, Xerox PARC) Vint Cerf (Senior VP of Internet Architecture & Engineering, MCI Communications) Lloyd F. Darlington (Chief Technology Officer & General Manager, Bank of Montreal) Carl Gustin (Chief Marketing Officer & Senior VP, Kodak) Bruce Harreld (Senior VP, Strategy, IBM) Dennis Jones (Executive VP of Information & Logistics Services and CIO, Federal Express) Ray Lane (President, Oracle Corporation) John MacDonald (Chief Operating Officer, Bell Canada) Chuck Martin (Author of The Digital Estate) James Moore (Author of The Death of Competition). Bill Murphy (Director of Internet Marketing, Hewlett-Packard) John Roth (CEO, Nortel) James Tobin (Executive VP, Bell Canada & President, Bell Emergis) Mark Weiser, (Chief Technology Officer, Xerox PARC)
Canadian contributors, including Lloyd Darlington, John MacDonald and James Tobin, will be speaking at the event. For more information prior to the event contact Natalie Klym (416) 601-2281 x227. On June 12th, contact Karen Regan at (416) 601-2281 x223. Event sponsored by; Bank of Montreal, Bell Canada, Bell Emergis, Nortel, Indigo Books, Music and Cafe, and McGraw-Hill.