To: Lost in New York who wrote (16001 ) 6/11/1998 12:03:00 PM From: Moonray Respond to of 22053
News from DownUnder: Telstra Sees 1 Mln Internet Users in Next Few Years Sydney, June 11 (Bloomberg) -- Telstra Corp., Australia's dominant telephone company, said it expects to increase its Internet subscribers five-fold to one million in the next few years. Group Managing Director of Commercial and Consumer Business Peter Shore said world growth rates for the Internet showed the company's own business should increase substantially. ''I personally look forward to saying we will have one million customers on our Internet service provider (business) two or three years out,'' Shore told the Bloomberg Forum. Telstra said 331,000 people in Australia bought products through the Internet in the three months to Dec. 31, 1997. ''We are encouraged by the use of the Internet,'' Shore said. ''There is about 1.5 million users and 47 percent of households have PCs (personal computers). One million customers is a nice round number to go for.'' The company now has 200,000 subscribers on its ''Big Pond'' Internet services provider (ISP) business, almost equal to OzEmail Ltd. which debuted on the Australian Stock Exchange last week. Shore said Telstra is assessing the best way to increase profits from its Big Pond business. ''I wish we knew exactly the right business model using the Internet and how we're going to make money from that,'' Shore said. New Product Shore also said Telstra plans to launch a new Internet and telephone product that may convince consumers to buy products through the Internet. He said consumers may be more willing to supply credit card details over the phone, rather than the Internet. The product, called ''Icon Calling,'' will be launched in the next few months, Shore said. ''The icon basically sets up a phone call between the person surfing (the Internet) and the owner of the site,'' Shore said. ''We will set up a telephone call between you and your PC or telephone and that retailer.'' Telstra also plans to launch a voice-over-Internet product and will likely start with a product that is low in sound quality and price. ''I think Telstra will introduce its own version of Internet telephony,'' Shore said. ''The question will be at what price and what price are our customers prepared to adopt Internet telephony versus our more traditional service.'' Telstra's Commercial and Consumer unit is the company's largest, with about A$5.8 billion in sales and 7.3 million accounts. The unit is responsible for Telstra's financial and operational performance of the household and small business customers. Telstra shares fell as 5 cents to A$3.58 (US$2.11). o~~~ O