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Com Connects With Resellers -- Remote-Access Champion Sweeps All eight areas
techweb.com
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3Com Connects With Resellers -- Remote-Access Champion Sweeps All eight areas By Paul Korzeniowski
Com Corp. staged a repeat performance as the winner of the remote-access server category of the Channel Champions survey this year.
The Santa Clara, Calif., vendor swept all eight area rankings and emerged with an overall satisfaction score of 5.9, comfortably ahead of its two competitors in the survey.
Resellers gave 3Com a very high score of 6.4 (out of 7) in the important product quality and reliability area. The company also scored a solid 6.0 in upgradability and compatibility.
Cisco Systems Inc., San Jose, Calif., finished second in the survey with an overall score of 5.6. Ascend Communications Corp., Alameda, Calif., came in third with 5.4.
3Com actually improved upon its 1997 winning reseller satisfaction score of 5.7. This product category was added to the Channel Champions survey just last year.
In achieving its victory, 3Com coupled a top product line with a comprehensive channel program, so few resellers had complaints.
"The U.S. Robotics merger [with 3Com] caused a little bit of confusion with the company, but it is now on an even keel," said Don Grasse, chief executive officer at Nanco Inc., a Flossmoor, Ill., reseller.
"3Com does everything a reseller desires: It keeps promises, offers many training programs and supports its products with technicians who have thorough product knowledge," Grasse said.
Many resellers praised 3Com for its products' quality and reliability. "It's clear to me that 3Com thoroughly tests all of its products; we've seen very few instances where its devices fail," said Greg Bryan, IT manager for reseller Hilyard's Inc., Wilmington, Del.
3Com's products can be simpler to install than competitive offerings, a major selling point in the remote-access space, according to resellers.
"Many of my customers are small and medium corporations that are not technically sophisticated," said Duane Merck, president of Duane C. Merck Business Systems Inc., a reseller in Bull Shoals, Ark. "So, the simpler a remote-access system is to install, the better."
Yet, simplicity can be antithetical to this product category. Corporations have a wide range of remote network access options-lease lines, ISDN services, dial-up connections-and each operates at a number of different speeds. To ease setup chores, 3Com now includes Quick Wizard Applications, precanned routines that walk a reseller through the installation process.
The company also has taken installation simplification a step further. Traditionally, resellers have had to manually configure each customer's remote-access system, a tedious and time-consuming chore.
Michael Santiago, director of marketing for the carrier business unit in 3Com's Chicago office, said the vendor began bundling commonly chosen options into turnkey systems and shipping them to resellers.
"We want our resellers to spend their time selling rather than configuring our products," he said.
While 3Com fared phenomenally well in this year's survey, Cisco also garnered some high marks, placing second in six of the eight survey areas.
"Cisco's products are easy to integrate, and the network setup is relatively easy and pretty straightforward," said James Jaibert, a senior technician at PC Services and Support Inc., a WAN equipment reseller in Caribou, Maine.
Cisco also has concentrated on easing remote-access system installation. John Marler, president of Marfam Computer Services Inc., San Jose, noted that Cisco improved its Access servers and 2500 product line.
"About a year ago, we asked Cisco to add a default TCP/IP address to its product, so when a new system is added to a network, central network technicians can find it. The latest release of Cisco's products includes that feature," Marler said.
Product improvements from all vendors come quickly because competition is fierce in the remote-access market. The recent rise in telecommuting and continued user interest in Internet access have lured a large number of suppliers into this space.
In addition to product improvements, the intense competition has lead to rapidly falling prices on remote-access hardware. 3Com's Santiago noted that a few years ago, a vendor could sell a high-speed modem for as much as $895. Now it would cost less than a hundred dollars.
3Com has been successful at keeping pace with these changes. The vendor gained a 5.9 rating in the price/performance area, compared with 5.6 for Ascend and 5.5 for Cisco.
"Recently, I took a look at 3Com's remote-access products and was quite impressed with their pricing," Merck said. "The company has done a good job pricing them for small businesses: A four-user system from 3Com costs about $400; Cisco's products are close to $1,500."
3Com has remained price-competitive without sacrificing customer service and support, resellers said.
Nanco's Grasse said 3Com's remote-access products carry multiple-year warranties and lifetime guarantees on certain parts. Such features make them attractive to corporate customers, he said.
3Com also seemed to be in tune with reseller support requirements. The company's rating of 6.2 topped the product availability area. 3Com also came out ahead in vendor return policies with a score of 5.7. Some resellers said 3Com's return policies are a strong point for the company.
"Once we called 3Com with a defective system, and the next day Federal Express dropped off a new system," Marler said. "I was pleasantly surprised."
3Com also took top honors in the technical support area with a 5.9 rating. "Whenever I call with a problem, 3Com usually solves it within 12 hours-24 hours, if the problem is quite difficult," Grasse said.
3Com is taking a proactive approach to technical support, officials said. Last year, the company focused on increasing the number of resellers that have completed its authorization programs, and even cut the price for certain courses to zero. While resellers welcome additional technical training, especially when it is free, the vendor also benefited from the initiative.
"Since we offered resellers more training, the number of calls coming into our technical support center has dropped," 3Com's Santiago said.
Even though 3Com topped this year's survey, Santiago said the company plans to improve its relationship with resellers.
The first item will be to alter the marketing focus for its remote-access wares. "Corporations are not really interested in individual product features. They want integrated solutions," Santiago said.
So, the company is teaming with other vendors to deliver such packages. 3Com will hold a series of sales and technical support sessions so resellers can learn how to couple 3Com remote-access hardware with Winframe, a remote-communications package from Citrix Systems Inc., Fort Lauderdale, Fla., and deliver complete remote-access systems.
Working with other suppliers to train resellers could require additional corporate resources, but 3Com is willing to make such investments.
"This year, we will spend more training resellers than on product advertising," Santiago said.
In an industry where intense competition makes it difficult for suppliers to build brand loyalty, that is a bold strategy. If its programs are successful, 3Com could maintain its current dominance in the remote-access category next year.
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