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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: slipnsip who wrote (5959)	6/14/1998 1:00:00 AM
From: jawd	Read Replies (4) \| Respond to of 164684

You (and Victor) are looking at AMZN as a traditional company. I think you are failing to take into account that we are witnessing the birth of a new era where the internet is changing all the rules.

To: slipnsip who wrote (5959)	6/14/1998 10:14:00 PM
From: Timoteo	Respond to of 164684

Agreed. Outside internet hardcores, AMZN is not any more widely recognized a brand than B & N or in my neck of the woods, Borders. Ultimately they will have to be profitable, and books have already become a commodity item. Timoteo

To: slipnsip who wrote (5959)	6/15/1998 12:41:00 AM
From: F The	Read Replies (1) \| Respond to of 164684

>>They are not willing to spend themselves into bankruptcy advertising like crazy. AMZN has no choice but to try because their valuation is based not on earnings or profits, but on revenue growth.<< What AMZN does in excessive advertisement is not really cost effective--it is a waste. I have seen AMZN commercial on TV more than 50 times in one month and seen its ads everywhere on the NET. How many more commercial will it convince me or others to buy books from them?