NEW YORK--(BUSINESS WIRE)--June 16, 1998--
Retail Products to Help Consumers Easily
Transfer Information Among Handheld Products
Iomega Corporation (NYSE:IOM.N) today announced two new retail
bundles expected to give digital camera enthusiasts and handheld
computer owners an easier way to transfer photos and data between
their digital devices and desktop computers. These bundles are
expected to be available in the second half of 1998 for a non-binding
estimated street price (ESP) as low as $200.
The Clik! drive for digital cameras and Clik! drive for mobile
computing bundles are expected to include the Clik! mobile drive along
with connectivity adapters that are designed to allow current owners
of most digital cameras and handheld computers to use Iomega's new
light, thin and small 40 megabyte (MB) Clik! disks.
"We expect our new Clik! drive for digital cameras to allow users
to download images from their filled-to-capacity flash memory cards
directly to the Clik! mobile drive nearly anywhere - without lugging
around a laptop or returning to a desktop computer," said James Kelly,
president, mobile storage division, Iomega Corporation. "The Clik!
drive for mobile computing is also designed to let users of HPCs
extend the capacity of their HPC, so they can take more of their
desktop files with them."
"We believe Iomega's Clik! products will provide a superior, cost
effective mobile storage solution that can increase our success in the
personal digital products market," said Scott Nelson, product manager,
Casio Inc. "Clik! drives and disks will increase the functionality of
Casio digital products by helping consumers easily transfer images and
data among digital cameras, Palm PCs and desktop computers. Clik! will
make taking, storing, and sharing photos almost instantly with anyone,
anywhere in the world, simple. Casio plans to sell Iomega Clik! Mobile
Drives and disks through its accessories program when the product is
released."
"As business travelers and telecommuters know, work doesn't stop
while you are away from the office," said Stephen Wain, vice president
and general manager, corporate sales division, Sharp Electronics. "We
designed the Sharp Mobilon(tm) to help business users stay productive
while on the road by allowing them to easily connect with the office,
e-mail, and the Internet from almost anywhere. By increasing the
storage capacity of our mobile products, Clik! drives and disks are
designed to give our users the flexibility and functionality they need
in a mobile environment."
Key features of the retail products include:
-- Clik! Mobile Drive -- Weighing less than six ounces, just over
four and one half inches in length and powered by a rechargeable
battery, the Clik! mobile drive is designed to be "storage to
go." Various connectors will allow customers to adapt the Clik!
mobile drive to their specific usage needs.
A lightweight, low-cost internal version of the drive, designed
to be built directly into portable digital products such as
digital cameras, handheld personal computers and other devices,
is also expected to be available the second half of 1998.
-- Clik! Disks -- Smaller than a credit card, a Clik! disk is
designed to hold 40-megabytes of data. Expected to be sold in a
variety of packaged sets, Clik! disks are designed to provide an
affordable way to get more out of a digital camera. A single disk
is designed to hold up to 40 near-35-mm quality (megapixel)
photos, hundreds of compressed photo images, 25 10-page Microsoft
PowerPoint presentations or 400 10-page Microsoft Word documents.
-- Clik! Flash Memory Reader -- The Clik! flash memory card reader
is designed to accept CompactFlash and SmartMedia memory cards
from most digital devices and to connect to a Clik! mobile drive,
allowing the downloading of pictures from a digital camera in
seconds.
-- Clik! PC Card Adapter -- The Clik! PC Card Adapter is designed to
fit into a Type II PC card slot, connect a Clik! mobile drive to
a handheld computer.
-- Clik! Rechargeable Battery -- The battery is designed to snap
right on to a Clik! mobile drive, provide mobility with enough
power to liberate digital camera users from the desktop, and
recharge in a Clik! desktop docking station.
-- Clik! Desktop Docking Station -- The desktop dock is designed to
connect a Clik! mobile drive back to a desktop computer with a
parallel or SCSI port. Once connected, the Clik! mobile drive is
expected to act like a logical disk drive making transferring
data to a computer simple and fast.
"As a lightweight, ultra-portable solution," said James Kelly,
president, mobile storage division, Iomega Corporation. "The Clik!
system is designed to make consumers' mobile lifestyles easier."
Clik! disks are expected to be available in the second half of
1998 for a non-binding estimated street price as low as $9.99.
Clik! mobile drives are expected to be available in the U.S.,
during the second half of 1998, for a non-binding estimated street
price (ESP) as low as $200. A lightweight, low-cost version of the
drive, designed to be built directly into portable digital products
such as digital cameras, handheld personal computers and smart
cellular phones, is expected to be available in the same timeframe.
About Iomega
Iomega Corporation manufactures personal read/write storage
solutions that help people manage their stuff anywhere. Iomega's
products provide consumers with what they want, when they want it, at
a reasonable price. The Company's storage solutions, designed for all
types of computer users, include Zip(R) drives and genuine Zip 100
disks; Jaz(R) one- and two-gigabyte drives and disks; and Ditto(tm)
tape backup drives and tape cartridges. Whether used in homes,
business, government or education, or by creative professionals, all
Iomega storage solutions ensure high levels of quality and reliability
when using authorized Iomega media products. Iomega products are
available through computer retail stores, resellers, major
distributors and OEMs. The Company can be reached at 1-800-MY-STUFF
(800-697-8833), or on the web at iomega.com. Additional
Iomega press releases can be accessed through the toll-free fax-back
line: (888-88-IOMEGA).
Sharp Electronics Corporation is the U.S. sales and marketing
subsidiary of Japan's Sharp Corporation, a worldwide developer of the
core technologies that are playing an integral role in the modern
business environment. A leader in liquid crystal displays (LCDs),
optoelectronics, infrared and semiconductors, Sharp offers one of the
broadest and most advanced lines of consumer electronics, business
products and electronic components. Sharp has developed innovative and
connected mobile products, such as the Mobilon(tm) color handheld PC,
the ACTIUS(tm) line multimedia notebook PCs, and the NoteVision(tm)
Series of LCD projectors. To support its more than 50 product lines,
Sharp Electronics employs approximately 3,100 people nationwide.
Casio, Inc., Dover, NJ, is the U.S. subsidiary of Casio Computer
Co., Ltd., Tokyo Japan. Casio, Inc., with sales over $500-million,
markets calculators, watches, business organizers, musical keyboards,
audio and video products, toys, electronic cash registers, digital
imaging products and other consumer electronic products.
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Special note: Statements in this release relating to the offering
of Clik! drives through Casio's assessories program, the offering of
Clik! drives for digital cameras and mobile computing and all other
Clik! products and assesories in the second half of 1998, and the
suggested pricing specifications and demand for Clik! drives and disks
are forward looking statements. There are a number of important
factors that could cause actual events to differ materially from those
indicated by such forward looking statements. These factors include,
among others, the ability of Iomega to reach agreement on all
provisions of a definitive agreement and the joint development
agreement, the companies' ability to develop enhanced Clik! drives,
market acceptance of, and demand for, Clik! products, manufacturing
issues encountered by Iomega, component availability and prices,
product costs, intellectual property rights and other risks identified
in Iomega's 1997 Annual Report and Form 10-K and most recent Form 10-Q
as filed with the SEC.
Note to Editors: Iomega, Zip, Jaz, and the stylized "i" logo are
registered trademarks, and Ditto, Buz, Zip Built-In and Clik! are
trademarks, of Iomega Corporation. All other products and brand names
are the property of their respective owners. For maximum reliability,
use only genuine Zip 100 disks featuring the genuine Zip 100 symbol in
your Zip drive. CASIO and CASIO INC are registered trademarks of CASIO
Computer Co., Ltd.
--30--pb/sf* blm/sf
CONTACT: Iomega Corporation
Jodi Brown, 801/778-3721
brownjo@iomega.com
or
GCI Group
Ian Yellin, 415/974-6200
iyellin@gcigroup.com
or
Iomega Corporation
Tyler Thatcher (Investor and Analyst contact)
801/778-4362
thatcher@iomega.com
KEYWORD: NEW YORK
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS
INTERACTIVE/MULTIMEDIA/INTERNET PRODUCT TRADESHOW
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