Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Ken Pomaranski who wrote (56707)	6/22/1998 1:09:00 AM
From: mr.mark	Respond to of 58324

" Everyone who really wants one of these things already has one." this statement is wrong. how can someone who hasn't even purchased a computer yet know whether they want a zip drive? plus, many new pc owners have yet to determine anything at all about removable storage. i owned my pc for a year and a half before i purchased my jaz drive. "BTW, who are you?" i'm someone who doesn't agree with what you are saying. "Some advice: Think for yourself..." if you want me to think for myself, why then are you giving me advice?

To: Ken Pomaranski who wrote (56707)	6/22/1998 1:11:00 AM
From: Gottfried	Read Replies (1) \| Respond to of 58324

Ken, you said >Everyone who really wants one of these things already has one.< Flaw in your thinking: people get older, young ones get their first computer. They may want a ZIP in it. Even some older, retired people get their first PC so they can e-mail their grand children. BTW: everyone who wants a new car already has one. So the automobile business is going to die.<g> You are making the common mistake of being too egocentric. I make that mistake sometimes, too. Example: I already know about the ZIP, so why are they advertising it? But you were right in your recent assessment of IOM stock movement. Gottfried

To: Ken Pomaranski who wrote (56707)	6/22/1998 8:29:00 AM
From: Les White	Read Replies (1) \| Respond to of 58324

>> To be successful (IMO) Iomega needed to be in about 40% of the boxes shipped by saturation phase. I estimate they are at 2-3% now. (I gave my derivation of this number back in October..). Therefore, the product failed<< Where did you get that bit of marketing insight? Saturation phase is over and Zip has not reached 40% inclusion therefore it is dead? Since when is there a time limit on the saturation phase? Your pronouncement of failure is a bit premature Mr. P. IOM's OEM inclusion rate is accelerating and therefore it is progressing toward saturation at a faster clip now. It is their business model that must adjust to keep up with current events. Saturation is unlikely to occur until the price gets down around $35. If IOM's cost structure and business model are designed to be profitable at that price point then the rest will take care of itself. Les