To: Anthony Wong who wrote (387 ) 6/22/1998 3:16:00 PM From: Anthony Wong Respond to of 1722
U.S. Drugmakers' Profits Rise on New Products: Industry Outlook Bloomberg News June 22, 1998, 3:06 p.m. ET U.S. Drugmakers' Profits Rise on New Products: Industry Outlook June 22 (Bloomberg) -- U.S. drugmakers, led by Warner- Lambert Co., will report higher second-quarter profits because they're making more efficient or more convenient medicines, such as Pfizer Inc.'s impotence pill Viagra. Warner-Lambert Co.'s earnings are surging on sales of its year-old drug Lipitor, which cuts cholesterol at lower doses than rival products such as Merck & Co.'s Zocor. Drugmakers also are benefiting from newfound freedom to run television commercials for their products. These ads are helping make people aware of medicine for chronic conditions such as high cholesterol and allergies. The aging of the U.S. population, meanwhile, is spurring demand for Bristol-Myers Squibb Co.'s heart and diabetes drugs and for bone protectors from Merck and Eli Lilly & Co. ''More than that, the drugmakers are executing, and executing well,'' said Mark Stoeckle, who manages the $900 million Colonial U.S. Stock Fund. ''Most people just focus on one drug or two. There's a lot more to Pfizer than one drug, a lot more to Merck than one drug.'' Pfizer could beat estimates by a penny or so because of Viagra's unprecedented success, analysts said. The drugmaker is forecast to earn 43 cents a diluted share, the average estimate of analysts polled by IBES International Inc. It earned 34 cents a year ago. Although Viagra became one of the best-selling drugs in the U.S. within weeks of its introduction, many analysts said they want to see a quarter's worth of prescription data before raising their estimates. Pfizer In addition to Viagra, Pfizer began selling its antibiotic Trovan this year. The New York-based drugmaker also makes the antidepressant Zoloft and heart medicines such as Procardia and Norvasc. Pfizer has an agreement to sell Warner-Lambert's Lipitor and profits from those sales. Warner-Lambert, which also sells the diabetes treatment Rezulin and Hall's cough drops, is expected to earn 35 cents a diluted share, up from 28 cents a share, adjusted for a 3-for-1 stock split, according to IBES. Lipitor has grown in part by taking market share from the world's top-selling cholesterol reducer, Merck's Zocor. Fighting back, Merck has been running commercials on television to boost Zocor sales. Since August, the U.S. Food and Drug Administration has let drugmakers say more about their products on the air. Merck, which with $14 billion in worldwide pharmaceutical sales last year is the largest U.S. drugmaker, put four new drugs on the market in the past year, including Propecia, a pill to treat baldness. The Whitehouse Station, New Jersey-based drugmaker is expected to earn $1.08 a diluted share, up from 96 cents, according to analysts polled by IBES. Like Merck, Schering-Plough Corp. also is running ads to boost sales of its top-selling product, the allergy pill Claritin. It is expected to earn 60 cents a diluted share, up from 51 cents. The drug industry spent $844 million on direct-to-consumer advertising in 1997, up from $595 million in 1996, according to IMS Health, an industry group. Company 2nd-Qtr Year-Ago Number of Estimate EPS Analysts Abbott Laboratories $0.37 $0.34 13 American Home Products 0.39 0.35 25 Bristol- Myers Squibb 0.82 0.74 24 Johnson & Johnson 0.74 0.66 20 Eli Lilly 0.43 0.38 26 Merck 1.08 0.96 31 Pfizer 0.43 0.34 30 Pharmacia 0.37 0.35 15 Schering-Plough 0.60 0.51 25 Warner-Lambert 0.36 0.28 26 --Kerry Dooley in the Princeton newsroom (609) 279-