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Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?

To: Dale J. who wrote (58588)	6/23/1998 4:34:00 PM
From: Jeff Fox	Read Replies (3) \| Respond to of 186894

Dale, re:Celeron - Francis delivered an interesting PC Week interview with Paul Otellini. PC Week: Going back to the low end, are you happy with the initial acceptance of the Celeron chip? Otellini: Yeah. People are always surprised when Intel brings out something that's not the highest-performance thing that ever walked God's earth. We expected it to take a while to burn a brand into the consumer psyche. We learned that with Pentium, Pentium Pro and Pentium II. Getting it out early, well before consumer cycles start up again, was critical to us in terms of establishing brand. If we'd waited until September or October to launch the first product, people wouldn't know what the Celeron was. Hmmm - 266MHz Celeron as a gambit? Intel gets everyone into a huff so that with Mendicino for Christmas, everybody goes ecstatic. Sort of like when the pain stops it feels like pleasure. <g> What a company... Jeff