To: Francis Chow who wrote (58593 ) 6/25/1998 6:26:00 PM From: Ron Mayer Read Replies (2) | Respond to
Interesting Celeron marketing technique -- Intel and Coca ColaCOKE --- Coca Cola had a great product, The Original Coke , and baffled almost everyone when they created New Coke . Some people claimed New Coke was like Pepsi ; but even more so. It seemed almost like a parody of their competition. The Original Coke , Coca Cola created yet a third formula Coke Classic : similar to what the customer wanted (The Original Coke )... but cheaper, because Original Coke used sugar as a sweetener instead of sugar-and/or-corn-syrup. Coke Classic came out right away, people would have complained since technically it wasn't best product CocaCola ever made, even though it was a cost effective way of giving the consumer something he wants. INTEL --- Intel had a great product, the Pentium MMX , and baffled almost everyone when they created Celeron . Some people claimed Celeron was like AMD/Cyrix/IDT ; but even more so [:-)]. It seemed almost like a parody of their competition. Pentium MMX expectations, Intel created yet a third chip, Mendicino : similar to what the customer wanted (The expected Pentium MMX upgrade path)... but cheaper, because Mendicino leverages the PII core instead of having to maintain a different core. Mendicino came out right away, people would have complained since technically it wasn't best product Intel ever made, even though it was a cost effective way of giving the consumer something he wants.
