To: Henry Wolfond who wrote (7774 ) 6/28/1998 7:55:00 AM From: Glenn D. Rudolph Read Replies (2) | Respond to of 164687
Retail Buyers, Short Squeeze Send Amazon.com Up Again NEW YORK (Dow Jones)--Shares of Amazon.com Inc. (AMZN) rose for the fifth straight day, gaining more than 7 a share amidst a surge of interest in Internet stocks and a short squeeze. "I covered my short at $100 ... lost $80 per share," said "bill sucks," an investor on Yahoo Finance's Amazon.com message board. "I am now long, margined up to my eyeballs." Amazon.com closed at 99 13/16, up 7 1/8, or 7.7%, on a volume of 9.8 million shares, more than three times the stock's normal trading volume. Amazon.com officials didn't immediately return phone calls. The online book-seller has been one of the biggest gainers in the high-flying Internet sector this week. The stock shot up more than $20 a share since Friday, when it closed at 75 13/16, after hovering in the $50 to $60 range during early June. The tremendous jump in Amazon.com's stock price over the past several days has left analysts baffled, with most citing short-covering and strong retail interest as the most plausible explanations for the move. "They've been on a tear," said Volpe Brown & Whelan Co. analyst Derek Brown, adding that the company's stock chart "is almost comical." The stock broke out June 9, becoming, according to one trader, "a self-fulfilling prophecy" as it continued to rise, sending of short-sellers running for cover. For "jukahn," a participant on Yahoo Finance's message boards, that meant buying in at $85 a share. "I got tired of watching it climb so I bought in," "jukahn" said. "I am a happy long now. ... I got burned shorting this puppy." Amazon.com shares have been on the upswing since the Web retailer formally announced on June 11 that it is expanding beyond selling books to now selling music on its Web site too. The announcement had been expected for weeks. Shares of two other on-line music retailers, N2K Inc. (NTKI) and CDNow Inc. (CDNW), also jumped Wednesday after Volpe Brown & Whelan initiated coverage of the companies with buy ratings. A rumor that Disney Corp. (DIS) could make a bid for N2K also helped lift the shares Wednesday, although several industry sources said the rumor was false. Reports that Disney plans to start marketing its products on N2K's Web site seem to have fueled the rumors, these sources said. The Disney site features a link to N2K's Music Boulevard Web site, where the media giant sells movie soundtracks and other products. Disney and N2K officials declined to comment. N2K rose 10.8% Wednesday, ending the day at 20 1/2 a share, while CD Now closed at 21 5/8, rising 2 3/4, or 14.6%. -Johanna Bennett, 201-938-5670; Joelle Tessler, 201-938-5285