To: Andrew who wrote (7822 ) 6/27/1998 8:27:00 AM From: tonyt Respond to of 164684
Barrons: "Brown Brothers Harriman -- banker to the fusty elite since the Monroe Administration -- did just that Thursday by initiating coverage of Amazon.com and Lycos, two of the profitless dynamos adored by traders, with "buy" ratings. Over the past two weeks, Amazon.com is up a stunning 33 1/4 to 94 1/4 and Lycos 13 7/8 to 66 1/2 . From the standpoint of earnings and balance sheets of course, the tremendous runup in these stocks and others, such as Yahoo!, is folly. But that doesn't mean there aren't practical reasons why the stocks behave this way -- and these reasons might even make Brown Brothers' call correct on unintended grounds. For one thing, there is tremendous scarcity value embedded in the relatively few Internet stocks. Every dollar that retail investors madly throw after Internet hype must necessarily be funneled into a mere handful of names. Someone who avidly believes the Internet represents the next railroad, telephone and automobile revolution rolled into one is not going to demur at these stocks' towering valuations and decide instead to buy Union Pacific, BellSouth and Ford instead. So, the stocks streak higher. In the case of the star of this group (the more-mature America Online excluded), Amazon.com investors face a pretty severe supply problem. It has 49 million shares outstanding, but less than 19 million trade among the public. Of those, 8.7 million comprised the short position in the stock, according to figures released Wednesday, representing a lot of latent buying interest. What's more, the short position had hardly budged in the previous month, even though the stock had doubled in the interim. This suggests that the shares right now are very hard to borrow, and thus to sell short, removing some selling pressure that would otherwise provide a head wind. So, despite what a paper analysis might recommend, even a bear might find reason to buy Amazon.com, given the tactical picture. As they say in sports after major upsets of Vegas favorites, that's why they play the games."