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Technology Stocks : DoubleClick Inc (DCLK) -- Ignore unavailable to you. Want to Upgrade?

To: Winston Kim who wrote (299)	7/1/1998 2:21:00 PM
From: Phil(bullrider)	Respond to of 2902

To all, No insider selling reported, biz.yahoo.com Could be a little squeezing going on though, viwes.com As for me, I'm glad I'm long and not short. Good luck, Phil

To: Winston Kim who wrote (299)	7/1/1998 2:45:00 PM
From: PartyTime	Respond to of 2902

Forgive this intrusion, but I got drawn over here today by Jon Tara's entrance onto your thread. And since there are big happenings with respect to Doubleclick today, I'm tagging on for a bit. I promise you, I won't be here frequently since I own no Doubleclick stock. But please note that the press release indicating that DCLK is number three, behind AOL and Yahoo, also included Netscape as number four. Now, statistics are like a bikini: What they reveal is interesting; but what they conceal is crucial. For example, consider the following: What's hidden in the Media Metrix ranking (see below) is that ZuluMedia (which purchased Softbank Interactive Marketing, DCLK's former number two competitor) is doing much of what Netscape, Infoseek and Lycos are getting credited for in the below ranking. Media Metrix April 1998 Reach, Top Domains Total Domains Reach % AOL 46.3 Yahoo 42.4 DoubleClick Network 29.4* Netscape 25.8 GeoCities 25.5 Microsoft 24.2 Infoseek 17 MSN 13.3 Lycos 13.2 Tripod 11.6 Call up Netscape, Infoseek or Lycos and ask how they relate to ZuluMedia. Look for future signs of Zulu, and its movie-quality internet advertising technology and marketing, soon to manifest on radar screens far and wide. Indeed, Doubleclick is the clearcut one and only forerunner in this sector. But once Zulu--a new kid on the block--has strengthened its business operations from recent acquisitions and has successfully merged with ESVS onto Nasdaq, there will be a new game for institutional investment in this advertising field. In short, Zulu is a sleeper that will soon awaken.

To: Winston Kim who wrote (299)	7/1/1998 8:34:00 PM
From: ezXit	Read Replies (1) \| Respond to of 2902

DoubleClick network ??? doubleclick (DC) is NOT a yahoo or aol ...the news release is very misleading ... doulbleclick took the data that media metrix collected and then used it for their benefit ... if you go to www.mediametrix.com you will NOT see doubleclick network in the same catorgory with aol yahoo etc ... you will find it in another about 4th from the BOTTOM with geocities at the top ..... doubleclick news release says APRIL ..you will not find DC in any of the april findings?? ...only in the MAY ?? and they are near the bottom ... they put themselves ahead of netscape BUT if netscape counted the the #'s in the same way that they do for DC then netscape would be ahead .. they count DC #'s by the fact that DC has a ad bar at 170 sites so they total # of vistors to that site ... with netscape, yahoo, aol they only count the # of visitors to the HOME pages only.. now how many links to yahoo, aol ,netscape etc are at other web sites ?? now add those #'s and the results will be different .... i called mediaM and they did NOT put out the news nor did they or will they in the future put DC in the same catorgory as aol ,yahoo etc ...DC put themselves there in their news release ..also mediaM said i would have to ask DC what the DC network was and how they define "network" ..MEDIAM stated that they were hired by DC to provide #'s .... how they use them is not up to MediaM ...... i called DC and after being passed to several persons i was left with leaving a voice mail message ..as i was being passed around not one person could tell me what the DC network was .. and also the 1.5billion ads per month ? they could not tell me if those were DC ads only or the total ads that are on those web sites or if that was the total ads on the internet per month?( mediaM said i would have to ask DC about that) .... so i find the 28+ rise in $ great over the past 2 days but i find the release misleading ...and i think there is a reason for it !!!! other then the AOL yahoo attract $$ ........ DCLK needs the $ up ?? but why ..... i'm looking around for a answer ?? any suggestions ??

To: Winston Kim who wrote (299)	7/2/1998 12:55:00 PM
From: Chip Anderson	Read Replies (2) \| Respond to of 2902

Winston, Read and learn. This was (and still is) a classic short squeeze. (Excerpt from TheStreet.com - subscription required) thestreet.com ========== Internet ad firm DoubleClick (DCLK:Nasdaq) shot up as much as 44% yesterday before giving back some of those gains to end at 64, up 29%. A hearty 3.9 million shares traded hands as some stale "news" from Tuesday made it onto some investors' radar screens. The cause of the three-alarm fire? A DoubleClick press release Tuesday morning announcing that it had the Web's third-most popular site. Activity in the stock was pretty quiet that day. But yesterday morning, as the word got out, the stock began to pop. It started the day at 49 and change, quickly found its legs, and by the early afternoon, "we got into a buying frenzy," said one day trader at Broadway Consulting. As the buying became a frenzy, it turned into a classic short squeeze. The higher the price got, the more the shorts wanted a piece of the action. But with a fast-rising, illiquid new name like DoubleClick, even the trading desks found themselves short. This drove up the price, which attracted more longs ... and awaaay the stock went. By 1 p.m. it had soared to 59, and hit 71 1/2 a mere 46 minutes later. "In [less than an hour] it gained 21, and the shorts got squeezed," said Broadway's day trader. "It was difficult to get in to short when it was up at 70." There were more than 1 million shares sold short as of the end of June, up from 238,000 shares at the end of March. ========== Chip