To: JMD who wrote (11957 ) 7/1/1998 9:58:00 PM From: Maurice Winn Read Replies (3) | Respond to of 152472
Fair enough Mr Technoacronymicgeek, I guess I did fly off at a tangent - and can't even blame the sherry. I suspect there is some Yeltsin "Presidents don't do chicken!" [or whatever it was] in the technowhizzes at Qualcomm. I suppose my point was integration of design, production and marketing is always tricky and it isn't necessarily easy to know who to blame. I hasten to defend the marketing and sales area - that's where I spent my oil industry days, but having come from the engineering side, I never had much patience with the jargon-spouting bullshitartists. Who never had sales as good as me anyway! Customers don't like bullshit, promises or crappy products [to use some vernacular]. My shoes were steel-capped, black, leather, safety shoes worn with a suit. No tasselled loafers here. They were really comfortable, light, looked okay [the steel is UNDER the leather], resistant to oil, swarf [technical term for sharp little bits of metal lying on the floor] and having barrels of oil dropped on them. Anyway, I think we are all agreed, Qualcomm is going to miss out big time if they don't get the boring little details right as well as the technofunk gizzards. Just don't let accountants and MBAs take over. Irwin, Andrew, Harvey [not you Rozenkrantz!!], Klein and the crew have done pretty well. Rule number one. Start with what Martha will see and do when she tries to use her cellphone in the Walmart to phone home. Assuming of course that she is the market segment targetted by multivariate analysis of Qualcomm's competitive advantage and strategic positioning in p---e point categorization. Make sure her fat fingers can push the buttons and when she drops the phone in the shower, it is waterproof and shatterproof. Mqurice PS: Ramsey, you read that web.mit.edu 8 times???