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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Glenn D. Rudolph who wrote (8744)	7/4/1998 1:24:00 AM
From: Dwight E. Karlsen	Read Replies (2) \| Respond to of 164684

Glenn, that was an astute observation regarding Amazon's probably having spent too much money on marketing too soon, targeting too few people. B&N waited until the market was more ripe, then went for it with a mainstream advertising push, targeting people who already know the B&N name. And they also have of course the "bookseller of choice" link spot on AOL. Regardless of AMZN's "first-to-market" claim, I think B&N and Borders have been selling books from very popular superstores for quite some time. Far more people know and have bought from the B&N and Borders stores than have bought from Amazon.com. That seems obvious to me. I'm serious when I say: In the space of about 1 year, "the masses" will think that B&N was the first to sell books on the internet.

To: Glenn D. Rudolph who wrote (8744)	7/4/1998 1:45:00 AM
From: Gary Korn	Read Replies (1) \| Respond to of 164684

I believe they spent way too much too early advertising to a very small part of the population. The amount of people on the net in 1996 was relatively small. The net is now becoming main stream. Note the more seasoned retailers waited to spend their advertising dollars when there was a greater market to reach. Amazon has already spent all of its IPO money and has a negative net equity. On the other hand, BGP and BKS can now spend money and target a far greater audience. Glenn, Good point. Also, as you've posted before, many of the "exclusive" listings signed by AMZN will come up for renewal in a couple of years. The same pundits that say this is good for media sellers such as YHOO, AOL, etc. should recognize that this is troubling for media buyers, such as AMZN. Gary Korn

To: Glenn D. Rudolph who wrote (8744)	7/4/1998 2:30:00 AM
From: jach	Read Replies (1) \| Respond to of 164684

many booksellers and can be easily bookmarked - for example yahoo.com there are tons of booksellers out there and some are selling books much cheaper compared to some hyped-up booksellers- This many store and it's little wonder that book selling on the Internet is a tough business with very little profit to show for (in fact probably all of them are losing money)