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Technology Stocks : DoubleClick Inc (DCLK) -- Ignore unavailable to you. Want to Upgrade?

To: Islander who wrote (362)	7/5/1998 8:31:00 PM
From: Platter	Read Replies (1) \| Respond to of 2902

Shares of DoubleClick Network Inc. soared almost 30 percent in trading Wednesday after the company said it had the third largest Internet advertising reach. In a statement, the company said Web researcher Media Metrix estimated its network of Web sites were visited by 29.4 percent of Internet users. This would rank DoubleClick third, behind America Online whose reach is estimated at 46.3 percent and Yahoo's 42.4 percent. The DoubleClick announcement also set off controversy within the advertising community. Competitor Link Exchange's Skye Ketonen, in an e-mail, called the claim "totally false", saying "Doubleclick had incomplete information from MediaMetrix, but chose to compare themselves to the top rated sites before knowing the reach of other networks such as LinkExchange and Microsoft.com -- both of which are (surprise!) higher." Taken from infobeat