GENERAL INSTRUMENT AND SEACHANGE INTERNATIONAL TO LAUNCH THE SEACHANGE
DIGITAL
Ad Insertion System on GI's Interactive Digital Cable Platform
Integration of Systems Will Enable Cable Operators to Gain New Digital
Advertising Advantages
HORSHAM, Pa., July 8 /PRNewswire/ -- General Instrument
Corporation (NYSE: GIC) announced that it has signed a Memorandum of
Understanding with SeaChange International (Nasdaq: SEAC) to integrate
the SeaChange Spot advertising insertion system into GI's interactive
digital cable platform. This collaboration will enable the seamless
insertion of advertisements into digital video streams. Serving over
14,000 television channels, the SeaChange Spot system is a specialized
video server system that leads the market in digital ad insertion.
"The cable industry benefits from SeaChange's and GI's collaboration
toward a platform for digital network ad insertion," said Jerry
Machovina, Executive Vice President, TCI Media Services. "There has
been significant progress in growing cable's advertising revenue and I
applaud the joint development of these two companies."
When integrated into GI's interactive digital platform, the SeaChange
Spot System will enable operators to easily manage their advertising
systems and to provide greater levels of interactivity and targeting.
The result will be advertising that is more cost-effective for
advertisers and more relevant for cable television viewers.
"SeaChange's video server systems help television operators gain
additional control over their video applications," said Bill
Styslinger, President and CEO, SeaChange International. "Our customers
will derive the benefits of combining our leadership in digital ad
insertion with GI's industry leading deployment of interactive digital
cable systems and consumer set-top terminals."
"This Memorandum of Understanding represents another important step in
our continuing deployment of increasing levels of service and
functionality on our interactive digital platforms," said Denton
Kanouff, Vice President of Marketing for General Instrument's Digital
Network Systems group. "The opportunity to integrate
revenue-generating applications such as SeaChange's Spot system is a
clear win for our customers, as it leverages the capabilities of our
interactive digital systems."
GI's interactive digital cable systems offer a rich feature set,
including real-time RF return, MPEG-2 digital video, Dolby AC3 Digital
audio, and the capability to integrate seamlessly with embedded GI
analog systems. With more than 500 installed digital systems passing
more than 26 million North American homes and shipments of more than 1
million digital interactive set-tops to date, GI has unmatched
experience and leadership in delivering and deploying interactive
digital cable systems.
GI's current generation digital interactive set-top, the DCT-1000/1200
provides the industry with a powerful platform capable of delivering a
wide range of applications such as Video-On-Demand, Internet access,
e-mail, community networking, electronic program guides and more. GI
maintains a commitment through its Horizon Developers program to help
advance the integration of new applications for its platforms.
Founded in 1993, SeaChange International, Inc., of Maynard, Mass.
(www.schange.com) develops video server systems and software to manage,
store and distribute digital video for television operators and
telecommunications companies. The Company's turnkey systems automate
the distribution of short- and long-form MPEG video streams including
advertisements, movies, news updates and other video programming
requiring precise, accurate and continuous execution. SeaChange's
products are installed in hundreds of other video programming requiring
precise, accurate and continuous execution. SeaChange's products are
installed in hundreds of geographic markets and serve approximately 14,
000 television channels worldwide.
General Instrument Corporation (NYSE: GIC) is the world leader in
analog and digital systems that provide video, audio and high-speed
Internet/data services over cable and satellite TV networks. GI's
cable and satellite TV operations have approximately 7,000 employees
and annual sales of approximately $1.8 billion. Visit the General
Instrument Web Site at www.gi.com.
SOURCE General Instrument Corporation
-0- 07/08/98 /CONTACT: Dick Badler, VP,
Corporate Communications, 215-323-1618, or dbadler@gi.com, or Sharon
Corbitt, Media Relations Manager, 215-323-1873, or scorbitt@gi.com,
both of General Instrument; or John Colbourn, Director of
Communications of SeaChange International, 978-897-0100, ext. 3098, or
johnc@schange.com/
/Web site: schange.com /Web site: gi.com (GIC
SEAC)
CO: General Instrument Corporation; SeaChange International ST:
Pennsylvania, Massachusetts IN: CPR TLS ENT SU: CO |
