To: Henry who wrote (114 ) 7/12/1998 8:56:00 AM From: John B. Read Replies (1) | Respond to of 209
Henry, The first message you had sent mentioning the need to "bail out before it's too late" left me wondering what your true motives were. These words were certainly too strong for someone just sending along some information. I 'm glad you were upfront about your motivation in your subsequent messages. I take it your company will be a future competitor with Synthonics, if not in the marketplace at least with respect patent ownership. It appears that you are building a case against some of the Synthonics patents. I do have a vested interest in Synthonics and so my view may lean toward the positive. The win at the Smithsonian, I believe addresses your point about competitive products in the market. I assume other companies with this type of technology, possibly many that you had named, had competed for this deal. There must be something special in the Synthonics process to win this account. As you stated however, the proof will be in the revenue $$$. One other point on their strategy. If I was a company with limited resources, should I put most of my effort into adding the bells and whistles and trying to productize my technology to sell for a few dollars a shot and then have the headaches of dealing with the cost of support, distribution, marketing etc., or should I focus on developing this technology and using it to gain a foothold into some major organizations and leverage their channels. By putting packages on store shelves it would have helped their name recognition, and stock price short term, but would have distracted them from the true goal of developing their technology to be able to win over Smithsonian and NVIDIA and future potential partners. I believe Synthonics went the right route and focused on what will benefit the company in the long run. They are now unavailing this technology to partners and building a solid marketing plan. You call it propaganda and current investors call it strategy. I'm looking forward to watching who is correct. By the way, don't underestimate the power of marketing. I spent a number of years in an industry where there were 2 or 3 companies with better technology than a small company that was a marketing machine. This small company was cisco systems and the rest is history. Good luck with your 3d Morphing project and company. Drop us a line on this thread when you have news that you can release. I'd be extremely interested to hear how it progresses. John B.