Ok.....you asked for it....here it is.....Northeastern Plastics
Founded in 1960, Northeastern Plastics, Inc. is engaged in supplying
numerous automotive and electrical products to retailers, wholesalers, and the automotive after-markets. NPI offers a complete assortment of UL and CSA listed products. Cord sets, portable lighting devices, night lights and similar wiring devices, multiple outlet and surge protection devices, rubber and PVC booster cables (Mechanix Choice) and battery accessories are just a few of the many products offered by NPI. The experienced industry savvy management team and financing brought to the acquisition by EDII coupled with a sales force of highly motivated, well established, independent agents is designed to catapult NPI into industry prominence.
Wal-Mart, Sams' Club, Price/Costco, Walgreens and Echard Drugs, Family Dollar, Bills Dollar Stores, Menards, Ames, Caldor, Victor Automotive Products, Kress, Inc., Safehaven Products, Lifeline First Aid, Ocean State Jobbers, Odd Job, Ezon, Osco/American Stores, Republic Auto Supply, One Stop, Pergament, Consolidated Stores, Franks, Pic N Save, Dollar Tree and IKEA of Canada are just a few of the many new accounts being added daily to the customer roster.
EDII's marketing strategy is to increase NPI's:
1) automotive after-market account listing to 10% market share with sales of $8 million with a net margin of 18+%.
2) durable electrical consumer retail account listing to 4% market
share with sales of $6 million and net margin of 16+%.
3) representative sales force, its scope of knowledge and its size, and to forge a team of highly respected and skilled professionals comprised of the top agencies throughout the U.S.
4) new automotive and electrical joint venture opportunities in Asia that will assure NPI of reliable low cost suppliers to meet its expanding needs.
The $37 billion automotive after-market is growing annually. The
after-market performs best during times of economic prosperity and more people are keeping cars longer. Older cars demand more repair and service. This trend is expected to continue and expenditures for replacement parts are nondiscretionary.
Canada is the largest export market for U.S. automotive after-market goods representing 56% of the total exports or over $40 billion. NPI has just embarked on a Canadian marketing venture with CK Consulting of Ontario. Through this marketing partnership, national accounts such as Wal-Mart of Canada and the Canadian Tire Corporation are now being approached on both a U.S. domestic warehouse program and a direct import program.
Through a new partnership with First Aid, rubber booster cables are about to be available at Fred Meyer, GI Joes, and Eddie Bauer. Through a new vendor relationship with Kross, Inc. rubber booster cables are distributed through AT&T Communications and direct mail by Reader's Digest. Bitty Booster Cables are now marketed at such accounts as Osco Drugs, Albertsons, Alpha Bets, Drug Fair and Sav-on. Power strips, multiple outlet devices, cord sets and night lights are about to be marked by American Stores and all of its' many divisions, Variety
Wholesale, Bills Dollar Stores, McClanes, Steel City and others.
With increased capital to be supplied by EDII, Home Depot, Lowes,
Builders Square, Cotter and Ace Hardware will soon join the customer roster. NPI's direct import program is cost efficient and will generate growth for many years into the future.
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