To: llamaphlegm who wrote (10111 ) 7/13/1998 10:53:00 AM From: umbro Read Replies (1) | Respond to of 164684
If AMZN goes into misc. retail, they may see competition from Value America. ( valueamerica.com - plans to go IPO soon ) The Daily Progress Charlottesville, Virginia Saturday July 11, 1998 $25 Million Invested in Value America Microsoft C0-founder Allen Among New Partners of Online Retailer By BRIAN ROOT Daily Progress staff writer An investment group led by Microsoft co-founder Paul Allen has put almost $15 million into Value America - the Albemarle County-based online retailer that is enjoying exponential growth. Value America, which sells brand-name goods strictly through its Internet site, began operating in March 1997 with a handful of employees. Now, the firm employs about 160 people and is valued at close to $300 million, according to Craig Winn, founder and chief executive officer. Earlier this year, when Allen first expressed interest in buying part of the company, Winn said he journeyed to Allen's Washington state home to meet the one of the nation's richest men. "It was amazing to meet him. He is very much a developer - always interested in the next big thing in bringing people and products together," Winn said, smiling at the memory. "He told me that when he and Bill Gates started Microsoft, they envisioned companies that do exactly the kind of thing Value America is doing now." Winn envisoned a business like Value America more than 20 years ago, when he wrote a corporate strategy that called for selling goods via an as-yet-unknown method of transmitting sound and pictures. He put the plan aside - to wait for technology to catch up to his imagination - and worked in conventional areas of retail. He and his family moved to the area from California in 1996 and got the store off the ground. Allen's Vulcan Ventures Inc. bought a 5 percent interest in the company - for slightly less than $15 million. Other investors, including former Democratic National Committee chairman Charles Manatt, bought an additional 3 percent of the company. In all, Winn said, the private equity transfer brought about $25 million to the company, all of which will be spent on advertising. William Savoy, president of Vulcan Ventures, called Value America a company "that isn't just spinning its wheels [but] already has traction." A prepared statement released Friday quotes Allen as having a desire to make Value America "the Microsoft of [electronic] commerce." "Value America has created the most effective online experience I have seen," the statement quotes Allen as saying. Savoy also invested $500,000 of his own money and now sits on the Value America board of directors. In just more than five months, the company has spent a dizzying $100 million on advertising alone - including a slew of full-page ads in major newspapers and magazines and spots on cable television networks. Winn called the private equity transfer - unlike a public stock offering in that the company has the option of selecting who can buy a stake in the company - a success, but only the first step in the process of raising enough capital to keep the company growing. The next step is a public stock offering. On July 2, Winn said, the company notified the federal Securities and Exchange Commission that it intends to go public. Federal regulations prohibit Winn from saying much about the stock offering, but he said he expects to begin pitching the company to financial experts in the fall, as a precursor to the stock offering. "Going public is really the only way to raise the kind of capital we need," Winn said. The Value America site on the World Wide Web now pitches more than 100,000 products from more than 500 brands, according to spokeswoman Susan McCulley. Winn said he envisions one day offering more than one million products - including Value America-brand computers that could be ordered, built and shipped to customers in a matter of days. Winn estimated the company now sells about $1 million worth of goods every three days. The market for electronic commerce, according to recent studies, is considerable and is getting bigger. The federal Department of Commerce has estimated that consumers worldwide will spend as much as $34 billion per year by 2005. To take advantage of that market, the company is close to completing a deal with Proctor & Gamble to sell the myriad products offered by the conglomerate - everything from diapers to toothpaste - Winn said. Also in the works, he added, is a deal with Yahoo! to offer links from the popular Web browser home page to the Value America site. "It's a pretty amazing time for us," Winn said, smiling. "There's a lot for me to keep track of." The company's growth over the last several months has taken a toll on office space. The firm, which has long since outgrown its 9,000-square foot building on Commonwealth Drive, has rented five office buildings in the Hollymead Office Park, McCulley said. The search will continue for a permanent home, she added.