ALL,
Picked this up at WSJ:
Iomega and Gateway Country Team Up to Offer Product Demos and
Giveaways
ROY, Utah--(BUSINESS WIRE)--July 17, 1998--Iomega Corporation (NYSE:IOM) and Gateway Country(TM) today announced "Iomega Focus Weekend," July 18-19.
Six Gateway Country locations will give away Zip(R) drives, Buz(TM) multimedia producers, Visioneer(R) scanners, and Gateway software training sessions. The Iomega-sponsored event is designed to educate PC buyers through live, in-store demonstrations.
As part of the promotion, radio stations from Columbus, Ohio, Indianapolis, Ind., New Orleans, La., Charlotte, N.C., and Tampa and Clearwater, Fla., will give away T-shirts, CDs and concert tickets. In addition to the giveaways, Gateway Country and Iomega will provide customers with live demos of Iomega Zip(R) drives and offer Gateway software tutorial sessions.
"The Iomega Focus Weekend is a great complement to Gateway's innovative direct sales model," said Keith Slankard, director, OEM marketing worldwide, Iomega Corporation.
"By allowing customers to experience the technology and the benefits of the Zip(R) drive first-hand at Gateway Country before they order their custom-configured computers, we're adding a new dimension to direct PC sales."
At Gateway Country locations, computer shoppers can place orders for Iomega Zip(R) drives and disks, as well as learn about Gateway products "face-to-face" before buying their custom-built computer systems direct. The focus weekend marks Iomega's further penetration into the OEM market.
"Our partnership with Iomega allows us to offer our customers the products they want and to help them configure a new PC that meets their individual needs," said Jerry Leone, director of merchandising for Gateway Country. "In fact, many of our customers are adding Zip(R) drives to their PC, in order to support today's home applications."
With over 15 million drives shipped, Zip(R) drives give PC users the ability to create, save, transport and share more Internet, multimedia, digital photo and audio files.
Customers can conveniently save and transfer files to and from work, store e-mail files or Internet downloads, and create graphics or digital photo albums. Each Iomega genuine 100MB Zip(R) disk provides 70 times the capacity of traditional floppy disks. About Gateway Country and Gateway
Gateway 2000 Country Stores, Inc. is a wholly-owned subsidiary of Gateway 2000, Inc. Gateway (NYSE:GTW), a Fortune 500 company founded in 1985, is a leading global direct marketer of PC products. The company has manufacturing facilities in the United States, Ireland and Malaysia, and employs more than 13,000 people worldwide.
Gateway products and services consistently win top awards from leading industry publications. Revenue for the year 1997 was $6.3 billion. For further information, visit Gateway at www.gateway.com. About Iomega
Iomega Corporation manufactures personal read write storage solutions that help people manage their stuff -- anywhere. Iomega's products provide consumers with what they want, when they want it, at a reasonable price.
The Company's storage solutions, designed for all types of computer users, include Zip(R) drives and genuine standard 100MB Zip disks; Jaz(R) one-and two-gigabyte drives and disks; Ditto(TM) tape backup drives and tape cartridges.
Whether used in homes, business, government or education, or by creative professionals, all Iomega storage solutions ensure high levels of quality and reliability when using authorized Iomega media products.
Iomega products are available through computer retail stores, resellers, major distributors and OEMs. The Company can be reached at 1-800/MY-STUFF (800/697-8833), or on the web at iomega.com. Additional Iomega press releases can be accessed through the toll-free fax-back line: (888/88-IOMEGA).
Note to Editors: Iomega Zip, Jaz and the stylized "i" logo are registered trademarks of, and Buz is a trademark of Iomega Corporation. All other products and brand names are the property of their respective owners. For maximum reliability, use only genuine 100MB Zip(R) disks featuring the genuine 100MB Zip(R) symbol in your Zip(R) drive.
CONTACT: Iomega Corporation Susan Stillings, 801/778-4668 stilling@iomega.com Tyler Thatcher, 801/778-4362 (Investors and Analysts) thatcher@iomega.com or Copithorne & Bellows Michelle Gjerde, 415/975-2242 michelle.gjerde@cbpr.com
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