To: FUZFO who wrote (1293 ) 7/20/1998 9:32:00 AM From: j_b Respond to of 4903
Closet analysts picking apart ONSL would probably help the stock price if they make comparisons with the other e-tail companies. ONSL has significantly higher revenues/employee (over $900k/employee compared to around $250k/employee for the rest of the industry), significantly higher inventory turns (over 17 turns/year compared with around 4/year for the industry), a clean balance sheet and consistently growing revenues and customer base (although the growth rate is slowing down). eBay could provide some serious competition based on their revenue numbers and the fact that they are currently profitable (although ONSL was profitable before they started their marketing blitz to capture mindshare), but ONSL is also moving into ebays space with ONSL exchange, where eBay has made no move to enter the rest of ONSL's market. Therefore, ONSL seems to have a greater potential market, and more growth prospects. Two overlooked companies in this area are Microwarehouse (MWHS) and Home Shopping Network (USAI). Both have auction sites, supported by the revenues from other, profitable operations. MWHS has significantly higher revenues than even eBay (as does USAI), and has been profitable for the last couple of quarters. USAI is a conglomerate of various broadcasting properties (providing the ability to cross-market on places like Home Shopping Network, Sci-Fi channel and USA Network), the Home Shopping Network, and the First Auction internet site. IMHO, these types of operations are more likely to cause a problem for ONSL in the future than eBay, due to their current successes in other areas and their deep pockets.