Frost & Sullivan Controller Market Report:
Monday July 20, 8:02 am Eastern Time
Company Press Release
SOURCE: Frost & Sullivan
Frost & Sullivan: Growing End-User Industries Create Opportunities in
World Embedded Controller Market
MOUNTAIN VIEW, Calif., July 20 /PRNewswire/ -- Although the world embedded controller market is subject to economic
swings in its end-user industries, such as the Asian currency crisis, overall demand is on the rise. Opportunities can be found in
the growing end-user markets, especially telecommunications, consumer electronics and business computing.
According to strategic research conducted by Frost & Sullivan, World 32-Bit and 64-Bit Embedded Controller Market,
revenues reached $3.2 billion in 1997, and the total market is expected to grow 28.6 percent through the year 2000.
Customers are increasingly demanding increased performance and lower cost, so prices are on the decline as manufacturers
work to improve the price/performance ratio. Other trends include improving time to market and time to production, defining
products for specialized applications in end-user markets, and integrating logic and memory functions.
Growing revenues means having a reusable processor core around which peripherals and customized circuitry can be
synthesized. Manufacturers are also developing advanced interconnect materials and integrated design environments for
hardware and software co-verification and co-simulation. Technology trends include: Smaller packaging with increased thermal
properties, embedded memory, multi-tasking cores and active power management. The most urgent competitive issue facing
embedded controller manufacturers is how to provide customers with a total systems solution at a competitive price. This
entails providing highly integrated logic and memory devices that can be customized with peripherals. Customers are interested
in understanding the development process for an embedded controller, and they want to know what technology and resources
vendors have, and what development tools and technologies are available.
The strategies that manufacturers are employing to compete in this market include targeting and serving high volume tiers of the
end-user markets, such as telecommunications and consumer electronics, while expanding technology into new industrial
end-user industries. Companies are also actively monitoring the market developments and trends of their competitors and
customers, as failure to do so would result in blind decision making and lower profit margins.
Frost & Sullivan presents Market Engineering awards to companies in the embedded controller industry to recognize
companies for their achievements in the past year. Winners are selected from an in-depth analysis of the market competitors
and interviews with those companies that make up the industry.
The 1997 Market Engineering Customer Focus Award is given to the company that has demonstrated excellent leadership in
customer focus. This year, Frost & Sullivan extends the Customer Focus Award to Motorola, Inc., for the reorganization of its
Semiconductor Products Sector (SPS) into marketing groups intended to serve the embedded controller needs of its
customers.
This year, Frost & Sullivan presents the 1997 Market Engineering Product Innovation Award to Siemens Microelectronics for
its TriCore solution. TriCore's integration of microcontroller, microprocessor and digital signal processing capabilities in a
compact core, represents the leading edge of technical design.
Frost & Sullivan's study, World 32-Bit and 64-Bit Embedded Controller Market, is segmented into four regions: North
America, Europe, Asia-Pacific and Rest-of-World. This study highlights who is consuming embedded controllers, market and
technological trends, revenues forecasts, competitive issues and new market strategies.
The companies participating in this market include: Advanced Micro Devices, Inc., Digital Equipment Corporation, Fujitsu
Limited, GEC Plessey Semiconductors, Hitachi, Ltd., Hyperstone Electronics California, IBM, Integrated Device Technology,
Inc., Intel Corporation [Nasdaq:INTC - news], Mitsubishi Electric Co. Ltd., Motorola Inc. [NYSE:MOT - news], National
Semiconductor Corporation [NYSE:NSM - news], NEC Corporation [Nasdaq:NIPNY - news], NKK Corporation,
Quantum Effect Design, Inc., Samsung Semiconductor, Inc., Sharp Corporation, Siemens Microelectronics, Inc.,
SGS-Thomson Microelectronics, N.V., Sun Microsystems, Inc., Vishay Siliconix, Texas Instruments, Inc., Toshiba
Corporation, Related Companies: Adaptec Inc. [Nasdaq:ADPT - news], Advanced RISC Machines, Advanced RISC
Machines, Ltd., Agranat Systems, Inc., Applied Microsystems Corporation [Nasdaq:APMC - news], AZTECH, ChipTools,
Inc., Chorus Systems, Controlware, Coreco, Inc., Datalight, emWare, Inc., Emulation Technology, Fujitsu Microelectronics,
Inc., GEC Plessey Semiconductors, Green Hills Software, Inc., Hewlett-Packard Company [NYSE:HWP - news], Hitachi
America, Ltd., Hyundai Electronics America, Integrated Systems, Inc., KADAK Products Ltd., Lucent Technologies,
Metrowerks, MIPS Technologies, Inc., Mitsubishi Electronics America, Inc., NEC Electronics, Inc., OKI Semiconductor
Corp., Panasonic, Philips Semiconductors, Precise Software Technologies, Inc., QNX Software Systems Ltd., Sanyo
Semiconductor Corporation, SGS-Thomson Microelectronics, Inc., Sharp Electronics Corporation, Spyglass, Inc., Teknor
Industrial Computers, Inc., Toshiba America Electronic Components, Inc., Tundra Semiconductor Corporation, V3
Semiconductor Corp., Virtual Prototypes, Inc., Vishay Siliconix, Wind River Systems, WSI, Z-World Engineering.
Frost & Sullivan is an international marketing consulting company that monitors the semiconductors industry for market trends,
market measurements and strategies. This ongoing research is utilized to update a series of research publications such as
#5049-26 World Digital Signal Processor Markets, and #5555-26 Smart Card IC Assessment, and to support industry
participants with customized consulting needs.
Visit Frost & Sullivan's web site at: frost.com.
Report: 5798-26 Publication Date: April 1998 Price: $3450
SOURCE: Frost & Sullivan |
