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Gold/Mining/Energy : Direct Focus Inc. (DFXI) -- Ignore unavailable to you. Want to Upgrade?

To: Mark Hill who wrote (276)	8/4/1998 9:25:00 AM
From: Mark Hill	Read Replies (1) \| Respond to of 768

This is $5.0 million US. Direct Focus Inc. Sales Hit Record Month of $7.5 Million in July 1998 VANCOUVER, WASHINGTON-- EXPRESSED IN CANADIAN CURRENCY Direct Focus Inc. (Toronto Stock Exchange - DFX), a direct marketing company supplying fitness and health-related products, posted a new monthly sales record in July 1998 as sales topped $7.5 million. In the entire third quarter of 1997, total sales were $8.4 million. "Sales have been expanding at a significant pace throughout 1998," said Brian Cook president and chief executive officer of Direct Focus. "In January 1998, we reported our first $4 million in monthly sales and July sales outpace that by 88 percent." The $7.5 million July sales record is a strong start to the third quarter which ends Sept. 30, Cook said. With just one month into the 1998 third quarter, sales are already 89 percent of sales for the full third quarter of 1997. For the first six months of 1998 ending June 30, the company's sales were $34.2 million, up 278 percent from $9.1 million in the same period in 1997 and exceeded full year 1997 sales of $28.4 million. "Our sales growth stems from expanded television advertising featuring the company's home fitness equipment line, a higher rate of converting information requests into sales, an expanded product line and improved access to financing for customers," Cook explained. "We continue honing our direct marketing expertise and have both production and sales/service staff capacity to readily handle escalating sales." Direct Focus Inc. (formerly Bow Flex Inc.) markets its Bowflex home fitness equipment directly to customers via advertising on national cable television networks, printed media, the world wide web and through certified personal trainers. Sales currently stem entirely from its line of home fitness equipment and the company expects to add at least one more high quality, consumer-oriented health/lifestyle product in the second half of 1998 as part of the strategy for growth. -30- FOR FURTHER INFORMATION PLEASE CONTACT: Direct Focus Inc. Rod W. Rice (360) 418-6178