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To: Rory McLeod who wrote (3859)7/29/1998 8:14:00 AM
From: Mags  Read Replies (1) | Respond to of 9096
 
The Telebras bidders -- who wants what
Reuters Story - July 29, 1998 00:57

Jump to first matched term By William Schomberg
RIO DE JANEIRO, July 28 (Reuters) - Their strategies remain
top secret, but several leading telecommunications firms appear
to be on collision courses when Brazil privatizes the 12
subsidiaries of telecom Telebras .
Once the government overcomes injunctions currently
blocking the auction, bidding is likely to be fiercest for
fixed-line company Telesp and cellular firms in the
busy Southeast.
Telecommunications analysts predicted premiums ranging from
20 percent to as high as 100 percent over the combined minimum
asking price of $11.5 billion for the 12 subsidiaries.
The auction is officially scheduled to begin at 1000 local
time/0900 EDT/1300 GMT on Wednesday.
Following is a breakdown of how the analysts expect the
bidding to go.

TELESP - a fixed-line company covering industrialized Sao
Paulo, minimum price 3.52 billion reais.
Considered the jewel in Telebras' crown, Telesp is likely
to draw the most competition with bids expected from BellSouth
Corp. of the United States, Telecom Italia and
possibly Spain's Telefnica , analysts said.
BellSouth is seeking to consolidate on the B Band cellular
concession it bought for $2.45 billion last year in Sao Paulo.
The U.S. carrier has teamed up with local bank Banco Safra, its
partner in last year's B Band bid.
Telecom Italia is hoping for better luck than last year
when it was narrowly beaten by Telefnica de Espaa to CRT, a
phone company in Brazil's southern Rio Grande do Sul state.
It has lined up powerful partners in the form of Bradesco
, Brazil's biggest private bank, and Globopar, the
investment wing of Brazil's Organizacoes Globo media empire.
Telefnica de Espaa -- which has already bought into
telecoms in Argentina, Peru, Chile and Puerto Rico -- is also
widely expected to bid for Telesp.
"Telefnica wants to become the dominant operator in Brazil
and they have strong ambitions," said William Laurent, an
analyst with Robert Fleming & Co. in London. "They're very
likely to want to buy Telesp."
Other analysts said Telefnica might instead support a bid
for Telesp by strategic partner Portugal Telecom .

TELE CENTRO-SUL (1.95 billion reais) - a fixed-line company
covering southern and central Brazil all the way up to the
Amazonian border states of Acre and Rondonia.
Telefnica is also believed to be interested in Tele Centro
Sul which would add to the foothold it established last year
with the purchase of CRT.
Should it win Telesp, Telefnica may support a bid by
Portugal Telecom for the wireline company.
Telecom Italia and its partners could bid for Tele Centro
Sul should they fail to pick up Telesp, said Daniella Pires of
financial group Opportunity.
Also interested are foreign investment funds, market
watchers say.

TELE NORTE LESTE (3.4 billion) - a fixed-line company
covering busy Rio de Janeiro and Minas Gerais states, the poor
Northeast and the sparsely populated Amazon region.
The losers in the Telesp auction might settle for Tele
Norte Leste as a reasonable alternative, most analysts say,
although Marcelo Mollica of Banco Icatu said he expected any
premium on the company would be small.
Sergio Goldman of Banco Santander said he believed France
Telecom might be mulling a bid for Tele Norte Leste.

EMBRATEL (1.8 billion reais) - Telebras' long-distance and
international carrier.
Sprint Corp. and MCI Communications Corp.
are widely predicted to be plotting rival bids for Embratel. An
MCI spokesman that contrary to market rumors, MCI was still
"very interested" in Embratel.

TELEBRAS' CELLULAR COMPANIES
Of the eight cellphone units on offer, Telesp Celular
, covering affluent Sao Paulo state and priced at 1.1
billion reais, is seen as the biggest prize.
Analyst Mollica said he expected Portugal Telecom, AirTouch
Communications Inc. of the United States and Telecom
Italia would bid for Telesp Celular, while Goldman said
Southwestern Bell might also be interested.
Tele Sudeste (570 million reais) covering Rio de Janeiro
and Espirito Santo states would be natural target for BellSouth
because it would complement its B Band cellular operations in
Sao Paulo city and any acquisition it might make in Telesp.
Tele Celular Sul in the developed southern states of Parana
and Santa Catarina (230 million reais) was also another target
for companies like France Telecom , Mollica said.
Lightel, a telecommunications venture of Brazilian
industrial group Algar, was expected to bid for Telemig Celular
(230 million reais) in Minas Gerais state, while the less
lucrative cellular companies in the North and Northeast were
seen attracting private equity funds.