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To: MikeM54321 who wrote (1743)7/30/1998 10:29:00 AM
From: Bill  Respond to of 12823
 
You summed it up beautifully, Mike. ION is a work in progress.



To: MikeM54321 who wrote (1743)7/31/1998 9:16:00 AM
From: Frank A. Coluccio  Read Replies (1) | Respond to of 12823
 
Mike, that ION perspective was really very funny, well done. May I have permission to re-post it?

The following may be a repeat of what you already read, if so ignore. It has today's date on it, but tat doesn't mean anything sometimes. Let's see how it compares to your interpretation.

Frank C.
===================
Pumping ION/ Sprint's CEO talks up the carrier's new net

July 31, 1998

Network World via NewsEdge Corporation : Amidst
much fanfare, Sprint Corp. CEO William Esrey in June
debuted the carrier's Integrated On-Demand Network
(ION) plan on Broadway. ION is the company's effort to
integrate its voice and data networks on one cohesive
ATM backbone. Esrey recently sat down with N etwork
World Senior Editor Denise Pappalardo to talk about
how Sprint plans to deliver on its ION promises.

Why should business users be excited about Sprint's
ION plans?

Business users now are running multiple types of
networks. ION offers them the ability to get rid of all that
in a very cost-effecti ve way. You're paying for one
network, and you're on the Sprint backbone that's
basically offering unlimited bandwidth that you can
access on demand.

Whether it's a business or a residential customer, with a
click of the mouse they can run their network, they can
analyze [how it is performing] and they can make
high-speed data transfers. Another aspect is the quality
they're getting, because they're now part of this
nationwide network that has been built with
[Synchronous Optical Network] SONET rings. I won't
call it perfect, but it's darn close to it.

What is it about Sprint's long-term plans with ION that
makes the company the service provider for business
users over AT&T, MCI or WorldCom?

You'd have to ask [those carriers], because I'm barely
qualified to speak for us, let alone for them (jokingly,
laughs). I've seen s ome of the comments from AT&T
that "Oh, we can do a similar type of thing." Yes, people
can get a point-to-point ATM network today [ that
carries voice, data and video traffic]. But that's like a
private line network that you use for that purpose,
between however m any points you're going to buy.
That's a very different concept than converting your
whole network infrastructure. Some of the emerg ing
carriers are basically building data networks that are
IP-based. They handle voice, but not with the quality
that people are use d to. We integrate voice and video.
You can't tell the difference between a voice call over our
circuit-switched network or the new ION network - the
quality's equivalent.

How will you bring ION services to users around the
country when you have to make deals with local
exchange carriers everywhere to c ollocate your
equipment in their central offices?

You have to work hard at it. There are about 100 million
households in the U.S. Roughly 30 to 35 million of those
households are ION -qualified users, the types of people
that want more than just one line and that type of thing.
There are 26,000 local central offic es in the country. Four
thousand of those central offices would get to about 20
to 22 million households. Two thousand central offic es
get you to about half of those ION-qualified customers,
about 16 million households.

What's your actual deployment strategy?

We will be deploying DSLAMs [digital subscriber line
access multiplexers] and will collocate them at central
offices. You get the un bundled local loop from the LEC,
which they're required to do under the law, and then you
put in the DSLAM, or basically the interfa ce, and you're
right on our network. We put a Cisco box in the
customer's house and then that customer is literally on
our backbone network. They're on full-time, all the time.

Has Sprint committed to using cable networks and fixed
wireless technology as local access options for ION
services?

We're looking at these technologies. Cable modems need
a two-way cable plant, so that means [the technology]
can't be used everywher e. But the cable modem
technology works just fine with us.

When we put our box on the customer's premise, what is
in that last mile, as long as it's got the bandwidth, doesn't
make any differ ence to us. XDSL gives us bandwidth,
the cable modem gives us bandwidth, and certain types
of fixed wireless gives us bandwidth.

How will you price bandwidth-on-demand under ION?

We haven't decided fully how we're going to do it. You
have a lot of options, some of which are confusing when
you look at historica l [pricing schemes]. With legacy
networks, whatever you [the customer] were doing, you
were tying up facilities. In the ION network, you don't tie
up anything until you do something. You get facilities
dedicated to you for that instant, and then they're freed
up [ afterward].

So [there is dramatically more] sharing of the network
facilities. How you bill for services really becomes an
interesting exercise.