To: Knighty Tin who wrote (30632 ) 8/6/1998 8:56:00 AM From: Earlie Read Replies (5) | Respond to of 132070
MB: Just caught up with Mona Eraiba's recent "upgrade" of INTC. The lady is Gruntal's esteemed analyst who is just returning from a lengthy vacation on planet Mars. I need some help on this one. According to Mona, "The worst is behind the company". Of course. (Sounds exactly like the last two year"s worth of commentary with respect to the memory producers.) I loved her reasons for this gushy tout (provided word for word I'm sure by an Intel investor relations V.P.), to wit: - Intel "is escalating its drive to stimulate market demand for PCs, as well as reclaiming its market share at the low end." Sure it is Mona, much as I'm personally escalating a drive to become both a billionaire and an Olympic athlete by year end. Talk is cheap. If one were to become aware of the fact that Intel was developing a wondrous new application, this comment might make some sense, but that is not INTC's business. Applications drive PC sales, (especially in a glut).and there are no new applications on the horizon. Intel's ability to stimulate market demand is currently limited to price reduction of its micros, which is a weak and distant end product sales stimulus. So far, end product (PC) price cuts of over 50% have produced a lousy 5% increase in household penetration, which suggests that whatever price cuts Intel provides, they are unlikely to create a "barn-burner" atmosphere. I also suspect that AMD's stunning theft of a huge piece of Intel's former fiefdom has provided most of the price-cutting motivation, rather than any desire to "stimulate market demand". Mona, please drop into a local PC store and count up the number of PC's that have a "K6 inside". While on the topic of price cutting, perhaps Mona could outline how multiple price cuts will assist INTC's bottom line. Currently, revenues, margins and operating profits are all falling. Am I missing something here? The company sure as heck is not going to make it up in increased volumes. - "Escalating its drive" to "reclaim its market share at the low end". Is the lass serious? In early 1997, Intel owned the micro market. It was a recognized monopoly. In less than a year, it allowed two much smaller competitors to grab most of the growth end of its market. Its response was slow, sloppy and ineffective. The Celeron is a non-selling joke, so please spare us the pure drivel with respect to its "lukewarm reception" (lukewarm as in Lake Ontario's mid winter temperature), its "performance hampered by the lack of cache in the package" (it wasn't the tooth fairy who swiped the cache) and its "ahead of schedule" debut in its reincarnated form (now only 18 months late,....sort of like closing the barn door just after the cows wander onto the freeway). The fact of the matter is that Intel hasn't a hope in hell of "reclaiming" low end market share in the foreseeable future. A company doesn't come off this kind of marketing/engineering botch-up without serious damage absorbed, and if Mona ever ventured into a retail store, it would be self evident. A simple question,.....how does Intel displace these interlopers? Their products are lower priced, and they perform admirably. Meantime, Intel's supposed competitive product was late to market, and didn't perform. Mona, I'm all ears on this one. _ "Yesterday's round of price cuts on the Pentium ll (the fourth this year) solidify Intel's aggressive attack on the market for PCs and are particularly aimed at those that sell for less than $1,000." How I love this lady's use of the English language. A "price cut solidifies an aggressive attack". Wow. I'd also suggest that she check out Intel's Pentium II inventories, both in house and in the field, before suggesting that this round of price cuts was anything other than a frightened response to bulging warehouses. The PII price cuts are aimed at the $1,000 PC market? Wow again,..... I look forward to P II price cuts that are of a magnitude to accomplish this goal. Mona expects gross margins to bottom at 49% in the second quarter. So what magic gets applied to raise margins as the multiple price cuts are phased in? Intel's own people quietly hint that the current shrink will be the last for some time and that it simply can't offset the price cutting. Mona suggests that "Unit volume will accelerate in the second half". Shall we bet on this expectation? Is AMD planning to close its plants to help out its old pal Intel? Is there anything out there to suggest that overall demand is going to take off? This is plain ludicrous, given the current evidence. No wonder we're in a mania when this kind of rubbish passes as research. Best, Earlie