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To: Bill Harmond who wrote (13066)8/10/1998 12:32:00 AM
From: Rob S.  Read Replies (1) | Respond to of 164684
 
Bull pucky. OnSale.com didn't advertise practically at all when they first got started. Most people, including myself, learned about it from others. I learned about Amazon.con the same way and can't remember seeing an ad until about a year after I visited the site. Where did Yahoo! advertise when they got started?

I agree to the extent that coming up with unique or superior content now is more difficult than it was during the virgin days, but studies have already shown that people 1] don't click on ads, 2] don't linger and buy most of the time (less than 1% on average) and 3] learn about most sites either through web searches, content links from other sites, and word of mouth.



To: Bill Harmond who wrote (13066)8/10/1998 8:21:00 AM
From: Glenn D. Rudolph  Read Replies (1) | Respond to of 164684
 
Hoover's Company Information Now Available on CBS MarketWatch

PR Newswire - August 10, 1998 06:16
CBS DBCC %MLM %FIN %LIC AOL SEEK V%PRN P%PRN

Company Research and Stock Screening Functions Added to Financial News Site

AUSTIN, Texas, Aug. 10 /PRNewswire/ -- Hoover's Online (http://www.hoovers.com) the leading provider of company information online, today announced that it has licensed Hoover's Company Capsules and Hoover's StockScreener (http://www.stockscreener.com) to CBS MarketWatch (http://www.cbsmarketwatch.com).

Hoover's Company Capsules are available to CBS MarketWatch visitors via the Investor's Toolbox -- a collection of Web sites to assist the individual investor. The area includes a searchable directory of Hoover's Company Capsules for over 13,000 public and private companies worldwide. Each capsule includes a brief company overview, key officers, location, basic financial information, links to stock quotes and charts, company Web sites and more.

Also available, under "Potent Investing Tools," is Hoover's StockScreener, a free Web-based service for investors that covers 7,800 publicly traded U.S. companies. Stocks are searchable by 22 different criteria, including:
 -- Stock exchange -- Operating margin
-- Industry -- 1-yr. revenue growth rate
-- Current P/E -- 1-yr. earnings growth rate
-- Price/revenue -- 5-yr. comp. avg. revenue growth rate
-- Price/book value -- 5-yr. comp. avg. earnings growth rate
-- Price/growth rate -- 5-yr. comp. avg. op. margin growth rate
-- Debt/equity ratio -- 5-yr. comp. stock price growth rate
-- Current ratio -- Return on equity
-- Latest 12 months' revenue -- Dividend yield
-- Market value -- 5-yr. total comp. return
-- Profit margin -- beta (vs. SPX)


"We're excited to have this opportunity to deliver Hoover's Company Information through one of the best and largest investor-oriented sites on the Web," Patrick Spain, Hoover's CEO, said. "With the addition of Hoover's Company Information, CBS MarketWatch visitors will have access to all the tools they need to make smart investment decisions."

About Hoover's, Inc.

Hoover's is the nation's leading provider of company information online. Hoover's provides high-quality, engagingly written and useful information about the world's largest, fastest-growing and most influential enterprises. Hoover's Company Information is available on its own Web sites, Hoover's Online (http://www.hoovers.com), Hoover's IPO Central (http://www.ipocentral.com) and Hoover's StockScreener (http://www.stockscreener.com). Hoover's Company Information is also available through more than 30 Internet and online services including America Online (NYSE: AOL), Infoseek (Nasdaq: SEEK), Microsoft (Nasdaq: MSFT), and Reuters (Nasdaq: RTRSY). Time Warner (NYSE: TWX), Media General (AMEX: MEGA) and Infoseek/Walt Disney (Nasdaq: SEEK; NYSE: DIS) are investors in Hoover's.

About CBS MarketWatch

CBS MarketWatch is the premier Internet financial supersite for the individual investor, business professional and the general public. The new service, a joint venture between CBS (NYSE: CBS) and Data Broadcasting Corporation (Nasdaq: DBCC), delivers business news and real-time financial data and analysis. The Financial Times called it "number one in the world" for financial information.

SOURCE Hoover's, Inc.

/CONTACT: Stephanie Dodds of Hoover's, Inc., 512-374-4563, or
sdodds@hoovers.com/
/Web site: cbsmarketwatch.com
/Web site: ipocentral.com
/Web site: stockscreener.com
/Web site: hoovers.com
(CBS DBCC)