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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Essam Zaneldin who wrote (16427)	8/11/1998 11:15:00 AM
From: Eric Yang	Read Replies (4) \| Respond to of 213177

This is what I gathered after talking to a couple sources. Initially iMacs were only being produced at the Singapore plant. This was necessary in order to do all the tweaking at a single location. Based on the pictures on Apple's web page, apparently the Sacramento plant is also ramped up its iMac production. Cork plant will make iMacs later this year but currently it is not producing iMacs (at least not in production quantity). In fact Cork plant had been running at 10-40% capacity due to the annual break in August. Workers are suppose to return in August. Looking at the big picture, things are looking great. Apple may see some short term supply constrain problems as production lines comes online but once that has happened, it should have plenty of capacity to meet the demand. Making iMac is a relatively simple procedure. The iMac parts are easy to come by. Once all the tweaks have been made, all they need to do is add a shift or two and we'll see huge production rates in a month or two...in time for Christmas. With regard to Travis' question. I think Soup hit the nail right on the head. Apple doens't need to piss off the resellers right now by selling a few iMacs at the AppleStore. It's just not worth it. There have even been rumors of Apple asking the distributers to take a 2-3% cut in it's margin for iMacs. Once supply situation improve in Oct they'll start taking orders. Apple is expected to start shipping iMacs in some foreign markets on Oct 1 as well. Eric 39 7/16 real time