iMac news from Apple Marketing's Listserve
-
Subject:
iMac Update - August 11, 1998
Date:
Tue, 11 Aug 1998 17:16:55 -0700
From:
iMac-update <iMac-update-unsubscribe@public.lists.apple.com>
To:
imac-update@public.lists.apple.com
===============
iMac Update
August 11, 1998
===============
-----------------------
Articles in this Issue:
-----------------------
* 150,000
* Win It Before You Can Buy It
* Its Tuesday and the Robots Are in a Frenzy
* iMac Ignites Application Development
* iMac in the News
* A Letter to the Editor
* Quick Takes
-----------
* 150,000 *
-----------
That's how many orders Apple has received for iMac computers.
In just one week.
"In my 20 years of computer retailing, I have never seen
consumers place advance orders in such record volume. ... It's
causing a frenzy in the consumer market." (Tom Jacobs, CEO and
president of Computer Town)
"We've never seen this type of excitement from our customers
surrounding a new PC--they can't wait to get their hands on an
iMac this weekend." (Jim Halpin, CompUSA president and CEO)
If you can't wait to get your hands on an iMac, we've got good news.
In just 4 days, you'll find iMac computers in retail and campus
resellers all over the country. And many of those dealers plan
special celebrations to make iMac feel especially welcome.
Come join the celebrations. You'll find a dealer in your area on our
web site:
apple.com
See ya there.
--------------------------------
* Win It Before You Can Buy It *
--------------------------------
Listen up radio fans.
All this week, radio stations across the country will be awarding
iMac computers to lucky participants as part of the "Win It Before
You Can Buy It" promotion.
That's right, they'll be giving iMac computers away in the
Northeast:
* on WXFS-FM (108 FM) in Boston
* on WFAN-AM (66 AM) in New York
* on WHTZ-FM (100 FM) in New York
* on WYSP-FM in Philadelphia
* on WBZZ-FM in Pittsburg
* on WRQX-FM (107.3 FM) in Washington
In the Midwest:
* on WBBM-FM (96 FM) in Chicago
* on KQRS-FM (92 FM) in Mineapolis
* on KSHE-FM (95 FM) in St. Louis
In Longhorn Country:
* on KHKS-FM in in Dallas
* on KHMX-FM (96.5 FM) in Houston
Out West:
* on KQKS-FM in Denver
* on KEDJ/KDDJ in Phoenix
In the Pacific Northwest:
* on KISW-FM (99.9 FM) in Seattle
* on KKRZ-FM (100 FM) in Portland
In sunny California:
* on KROQ-FM in Los Angeles
* on KRXQ-FM in Sacramento
* on KSJO-FM (92.3/92.1 FM) in San Jose
* on KFOG-FM (104.5/97.7 FM) in San Francisco
* on XTRA-FM (91 FM) in San Diego
And though stationed in New York, the Don Imus show will reach 90
markets across the US, giving lots of people the opportunity to "win
an iMac from the I-Man."
Each radio station has put its own spin on the promotion, so be sure
to tune in your local station for details about how to win
an iMac of your very own.
-----------------------------------------------
* It's Tuesday and the Robots Are in a Frenzy *
-----------------------------------------------
What's thrown a wrench in the robots' equilibrium?
If you hear Apple's new radio commercials, you'll know. But in case
the ads are not playing in your area, you can listen to them on
Apple's web site. Just look under the calendar and click on the
speaker icon to start the QuickTime audio clip.
We'll be changing them each day, so come back often and listen in:
apple.com
----------------------------------------
* iMac Ignites Application Development *
----------------------------------------
Developers have announced nearly 500 new or upgraded products for
Macintosh since iMac was introduced.
More than 460 new or upgraded software applications. And more than
35 new hardware products, including numerous Universal Serial Bus
(USB) devices designed specifically for iMac.
These include Game, Edutainment, Music, Productivity, Utility,
Internet, Home Learning, Classroom, Design, Publishing, and
Programming titles.
It includes printers, joysticks, digital cameras, storage devices,
hubs, scanners, adapters, video cameras, Ethernet cards, coprocessor
cards, DVD upgrade kits, and many more.
That's great news for Macintosh customers:
apple.com
For a list of all of the great products announced since May 6:
apple.com
Need Acrobat Reader:
adobe.com
---------------------
* iMac in the News *
---------------------
"iWant one--right now," screams the San Francisco Examiner's Rob
Morse. You'll find the article on their "Technology" page:
sfgate.com
. . .
"BOY, what a stunner. Apple's new iMac Internet computer ... is
possibly the best-looking PC ever to trundle from the assembly
lines." That from David Firth, writing about iMac in "The
AUSTRALIAN":
theaustralian.com.au
--------------------------
* A Letter to the Editor *
--------------------------
Dear Editor of iMac Update:
As I was removing a 40-pound bag of kibble from the back seat of my
Miata (I own a Great Dane, don't you know), I got to thinking,
"Just how much does an iMac weigh?"
I can manage a kibble bag, even one that my Princess starts to pull
apart at the seams, so even if the iMac were to weigh 40 lbs or so,
I could manage it just fine. It would be even easier, of course, if
it had itself a handle. Does it have a handle?
Going Mobile in Detroit
****************
Dear Mobile,
Thanks so much for that nice picture of Princess. She's quite lovely
and certainly seems to enjoy playing with that bag of kibble.
Anyway, you'll be pleased to know that iMac weighs just 38.1 pounds
(17.3 kg) and does indeed have its own built-in handle. The handle
makes it easy for just about anyone, even someone who doesn't own a
Great Dane like yourself, to take iMac out of the box and carry it
to the location where you'd like to use it.
In fact, thanks to its compact, all-in-one design, iMac moves from
one location to another quite easily. And it will fit in even tight
quarters as iMac is just 15.8" (39.5 cm) high, 15.2" (38 cm) wide,
and 17.6" (44.0 cm) deep.
For even more information about iMac, visit:
apple.com
---------------
* Quick Takes *
---------------
iMac computers are coming off the assembly line like hotcakes:
apple.com
. . .
According to MacCentral, software developers are reporting growth in
Macintosh software sales:
maccentral.com
. . .
Look for the next issue of the iMac Update on Wednesday, August 12.
=====================================================================
This special iMac Update is sent to customers who have requested
more information on iMac.
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Event dates are subject to change.
Some products, programs, or promotions are not available outside the
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dealer for more information.
Copyright 1998 Apple Computer, Inc. All rights reserved. Apple
permits reproduction of the contents of iMac Update for publicity
and promotional purposes. Apple is a registered trademark and iMac
is a trademark of Apple Computer, Inc. Acrobat and Adobe are
trademarks of Adobe Systems Incorporated. Other product and company
names mentioned herein may be trademarks of their respective
companies. Mention of third-party products is for informational
purposes only and constitutes neither a recommendation nor an
endorsement. Prices are listed in U.S. dollars. |
