Double D and others,
Draws Record-Breaking Attendance
Debuts Leading-Edge Products and Announces Expansion Plans to Japan in 1999
BOCA RATON, Fla., Aug. 24 /PRNewswire/ -- Over 6,500 Rexall Showcase
International (RSI) Distributors from around the world joined forces to "Feel
The Power" at the company's semi-annual corporate conference earlier this
month. Rexall Showcase International is the direct sales division of Rexall
Sundown, Inc. (Nasdaq: RXSD).
Held at the Long Beach (CA) Convention Center, the 3-day, action-packed
program served as a high-energy forum to debut RSI's latest cutting-edge
products, introduce new and innovative approaches to training and motivation,
celebrate the successes of its top direct sales leaders, initiate exciting new
recognition programs, and announce international expansion plans.
In his opening remarks, David Schofield, President and Chief Operating
Officer, RSI, reiterated RSI's commitment to having a positive impact on
people's lives and reviewed the Division's achievements over the past five
years, capped by record-setting net sales exceeding $45 million for the third
quarter of fiscal year 1998. "Rexall Showcase is moving into the future
brimming with new innovations, outstanding products, upgraded technology,
improved communications and customer service, and renewed priorities,"
Schofield said.
Continuing the RSI heritage of making a positive difference in the lives
of consumers nationally and internationally, the conference spotlight focused
on the introduction of exclusive and exciting new products specifically
formulated to address, nutritionally, primary health concerns among women and
men. "Women's Formula PLUS(TM)" and "Men's Formula PLUS(TM)" made their debut
as nutritionally formulated dietary supplements to support breast and
prostate/urinary tract health, respectively. A unique and proprietary blend
of herbs and nutrients, each also contains Calcium Glucarate, an exclusive
patented ingredientwhich has been linked to the support of the body's natural
detoxifying function and cellular health. RSI is the only multi-level
marketing company to have products which contain this proprietary ingredient.
"Meno*Basics(TM) Companion Pack" is a ground-breaking exclusive which offers
two naturally formulated products -- Meno*Blend(TM), a homeopathic remedy, and
Meno*Essentials(TM), a nutritional -- that work in tandem to provide
nutritional and homeopathic support during perimenopause and menopause.
RSI's expansion plan to enter Japan in fiscal 1999 was met with
enthusiastic response, and in making the announcement, Schofield stated, "Our
international expansion is proceeding according to a plan which provides for
solid, long-term growth. RSI's entry into the Japanese market is a
significant step. Japan is the largest direct-selling country in the world,
representing sales of $30.2 billion annually."
"RSI continues to be one of the fastest growing, most respected companies
in the direct-selling industry," Schofield concluded. "Our Distributor force
has been recognized as the best in the industry, and RSI has been named one of
the top network marketing companies in the business according to Network
Marketing, a new magazine from the editors of Success. Internationally, our
businesses in Mexico and South Korea continue to grow. Our Taiwan operation
will officially open in November, and in Hong Kong, after only nine months of
operation, we are the fifth largest network marketing company. RSI has become
a global power, and we are well on our way to achieving our goals into the new
millenium."
Among other highlights of the conference was RSI's signature "Walk for
Life," a mile long walk/run to benefit the Cystic Fibrosis Foundation. Over
2,500 Distributors and national sports celebrities participated in the Long
Beach Walk which generated over $50,000 to benefit children suffering from
Cystic Fibrosis, the most common fatal genetic disease in the United States.
In addition, a unique health and wellness exposition featured leading experts
who not only shared timely information on a variety of health, fitness and
wellness issues but also conducted individual health screenings.
Rexall Showcase International manufactures and markets a unique line of
innovative health and wellness products through independent Distributors
across the U.S. and internationally. Visit the Company's web site at
www.rexallshowcase.com.
This Press Release may contain "forward-looking statements" as such term
is defined in the Private Securities Litigation Reform Act of 1995 or by the
Securities and Exchange Commission in its rules, regulations and releases,
which represents the Company's interpretation or beliefs. These forward-
looking statements, by their nature, involve substantial risks and
uncertainties, certain of which may be beyond the Company's control and actual
results may differ materially depending on a variety of important factors
including uncertainties related to acquisitions, government regulation,
managing and maintaining growth, the effect of adverse publicity, reliance on
independent distributors of Rexall Showcase, competition and other factors
described in the Company's filings with the Securities and Exchange
Commission.
SOURCE Rexall Showcase International
-0- 08/24/98
/CONTACT: Carol Walters, Rexall Sundown, 561-241-9400, ext. 1960/
/Web site: rexallshowcase.com
(RXSD)
EM
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