To: John Rieman who wrote (35173 ) 8/13/1998 11:34:00 AM From: BillyG Respond to of 50808
"D" is for D ell and D VD.............newsalert.com Unapix Entertainment Enters Into Global DVD Distribution Agreement With Dell Computer Corporation NEW YORK--(BUSINESS WIRE)--Aug. 13, 1998-- Dell To Bundle Unapix's Ultimate DVD Demo With Their Dimension Computers Unapix Entertainment, Inc. (AMEX:UPX) has entered into an agreement with Dell Computer Corp. (NASDAQ:DELL) for its distribution of Unapix's Ultimate DVD Demo. This agreement will introduce Dell Dimension customers to Unapix's broad line of DVD entertainment titles, and additionally will serve as a major sales break-through for the Company in the computer market place. Under the terms of the agreement, Dell has acquired the rights to package Unapix's popular Ultimate DVD Demo title with every DVD-ROM-equipped Dell Dimension computer sold worldwide, effective immediately. The Ultimate DVD Demo showcases the complete range of DVD features and functions in a single program, providing new DVD-ROM users with a comprehensive introduction to the many capabilities of the format, such as multi-language capability, high-quality video, multi-channel surround sound, multi-angle viewing options and a host of additonal sophisticated features. Dell will also insert a copy of Unapix's new Digital Entertainment catalog with each Demo. The catalog features a broad range of DVD programming which will be offered to Dell Dimension computer users. Unapix has also created a new web site, www.dvdent.com to satisfy the growing consumer demand for DVD entertainment. The catalog will cross-promote the web site and will be published for the overseas market in English, Spanish, German and French. Unapix will generate immediate revenues from this agreement through three separate income streams; sale of the Ultimate DVD Demo to Dell, sale of products through the catalog, and sales generated through the web site. The announcement represents the latest in a series of innovative marketing and aggressive strategies implemented by Unapix, evidenced by its recent announcement of the creation of Unapix Internet Division, a dedicated e-commerce unit. "The development of this trailblazing DVD demo disc is a clear demonstration of Unapix's leadership, creativity and technological expertise," said Unapix Vice Chairman and CEO David M. Fox. "We are pleased to be working with an industry leader such as Dell, one of the fastest growing computer companies in the world." "Industry projections indicate that by the year 1998 alone, there will be approximately 10 million DVD-ROM drives on home computers and nearly 1.0 million DVD players in U.S. homes," said Unapix Co-President and Unapix/Miramar President G. Paul Sullivan. "Our top-level marketing team has placed Unapix on the leading edge of future development of the DVD marketplace." Unapix Entertainment, Inc. (AMEX:UPX) is a global entertainment company specializing in producing, licensing and distributing market-driven feature films, television programs and special-interest home video in all media around the world. The Company also distributes its products in niche markets via the Internet and other new electronic media. The Company has its web site at www.unapixent.com Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995; Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements that involve risks and uncertainties, including but not limited to economic, competitive, governmental and technological factors affecting the Company's operations, markets, products and prices, the inherent uncertainty of the film, television programming and audio tape and compact disk distribution business (in which the success of a product depends upon unpredictable and changing factors such as competition and audience acceptance) and other factors discussed in the Company's various filings with the Securities and Exchange Commission. CONTACT: Strategic Growth International, Inc. Stan Altschuler/Richard Cooper 516/829-7111 e-mail: sgi@netmonger.net or Unapix Entertainment, Inc. David M. Fox, 212/252-7600 e-mail: dfox@unapixent.com