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To: Andrew Danielson who wrote (16622)8/13/1998 6:04:00 PM
From: J R KARY  Respond to of 213177
 
Excellent evaluation Andrew , iMAC's prep was apparent , now the advts !

>> " A lot of what goes into investing in a company like AAPL is trusting the people running the ship. I believe Jobs would not be launching such a massive media blitz if he didn't feel sure he could meet demand. " <<

We have seen the planning and commitment - hiring of Tim Cook , his "re-tooling" visit to Ireland's plant , adding 400 workers iMAC at Sacto a while back now at 24 hrs X 7 days/wk and the radio "count down" advertising:

" Apple is also running a supporting ''countdown to iMac'' radio advertising blitz on several stations in each of Apple's top ten markets.

Many resellers are running their own radio campaigns in conjunction with Apple's efforts. This is the largest radio campaign in the country this week. "

The dice are rolling !

Regards,
Jim K.



To: Andrew Danielson who wrote (16622)8/13/1998 6:47:00 PM
From: BillHoo  Read Replies (1) | Respond to of 213177
 
"tens of thousands of iMacs on store shelves" at launch

I think I'm going to visit my Comp USA on Saturday.

-Bill_H