To: Annie who wrote (3759 ) 8/13/1998 11:34:00 PM From: BlueIce Read Replies (2) | Respond to of 5743
Actually, the CNN reporter said "less than 250 units". I watched with closed captioning. ;-) But can you honestly expect better numbers with PG's poor market penetration campaign? How many of your non-V-chip investing friends are familiar with the technology without you telling them about it? When more consumers are aware of it and when you start hearing them talk about it at your company's water cooler during break time, that's when sales volume will illustrate the V-chip's true potential. I noticed the family CNN interviewed looked like they were affluent. They resided in a prestigious, modern home with a massive kitchen. At almost $100.00 for a PG decoder (what the lady paid for hers), that's the type of family that can afford to purchase a device and also the type that takes an active interest in child rearing. It sounded like the lady was the one who purchased that decoder, which is in agreement with survey results stating that women will be the primary buyers of the set top decoders. The debate from the pro V-chip side was much better than the broadcaster's side. They, including Bill Clinton, say that allowing parents to control what their children watch on television is not censorship. The choice belongs to the parents, not the state. The state only carries the information to allow parents to make such voluntary decisions. There's a common misunderstanding the V-chip censors programs and that is not true. PG had the most exposure on the CNN segment and they merit that attention (both positive and negative) for being the first one with a product on retail shelves. Lastly, it sounds like the United States is going to have two permutations of the ratings system. NBC and its affiliate network(s) are not going to encode their transmissions for Violence, Language, Sex and Profanity.