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To: Bill Jackson who wrote (62789)	8/19/1998 1:40:00 PM
From: L. Adam Latham	Read Replies (1) \| Respond to of 186894

Bill: Re: Those aunts etc are a prime market for this iMac as it is a turn key appliance, a no brainer, and that is where it will sell. Apples are easier to setup and use by laypeople, no question about it. There are a lot out there and the price is in line with performance. An excellent entry level machine to stream people,to the APple platform. My mother, aunts, etc. are so techno-phobic that they will not set up a computer themselves, no matter how easy they are told it will be. They will kindly ask me or someone else with experience to help them select, buy, and set up their computer, then they'll cook a wonderful dinner and try to slip me a $10 as I go out the door. I really don't see this iMAC ad campaign appealing at all to retired computer novices. Adam