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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: lindend who wrote (35403)	8/23/1998 9:35:00 AM
From: John Rieman	Read Replies (1) \| Respond to of 50808

EchoStar's interactive-broadcast............................... DiviCast........................... divi.com multichannel.com Weekly Edition for August 24, 1998: EchoStar to Deliver Interactive Programming for PC-Owners By MONICA HOGAN EchoStar Communications Corp. said last week that it will start to deliver interactive-broadcast programming to personal computers in the fourth quarter of this year. Sunnyvale, Calif.-based EnterMedia Network Co. will deliver its "EMNetwork" interactive programming to the direct-broadcast satellite company's Dish Network subscribers. EMNetwork is a 24-hour service with scheduled video programming backed by interactivity, such as chat rooms, viewer polls and interstitial advertising. Initial programming will include music-related shows, and the company plans to add business, information, news and movie channels in the near future. An EMNetwork spokeswoman said it was the "shared experience" of the new medium that would appeal to subscribers. "They can ask other viewers if they've ever been to a concert by that artist, or if they own that CD [compact disc]," she said. Because the programming is scheduled, rather than viewed on-demand, viewers will have a captured online audience with which to discuss the movies, current events or concerts as they air. Personal computer-owners would need to install a specially designed PCI card to receive the interactive programming via satellite. An EchoStar spokesman said the company has not yet determined whether the EMNetwork service will be broadcast from EchoStar's full-CONUS (continental United States) slot at 119 degrees west longitude, or whether subscribers would need second dishes to receive the signals. In the past, the company has said that it will likely use its partial-CONUS spectrum at 148 and 61.5 degrees west to deliver niche services, including data and interactive programming. EchoStar is also developing a television set-top box that would incorporate interactive programming.