Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Pastimes : Stop the Bastardization of Our Favorite Songs! -- Ignore unavailable to you. Want to Upgrade?

To: DianaX who wrote (10)	8/23/1998 9:06:00 PM
From: Mighty_Mezz	Read Replies (1) \| Respond to of 67

For me the worst was one of the first. Nike's use of John Lennon's Revolution to sell their overpriced shoes borders on sacrilege, imo. Never would have happened if John had lived.

To: DianaX who wrote (10)	8/23/1998 11:32:00 PM
From: DianaX	Read Replies (1) \| Respond to of 67

Subj: Agreement and Rebuttal to the "Lurker" Date: 8/23/98 9:40:56 PM Eastern Daylight Time From: Blazynski I agree with Phillip that the "Heard It Through The Grapevine" ad to promote California raisins was unique and innovative. But, it was also captivating because it signalled the introduction of "Claymation" characters which were charming and new. Plus, the song fit the product. I also thought the use of "Anticipation" was a good one that fit the product as well. However, what has become typical in this country is to glom on to what has already been proven successful and to dilute it into a mundane, cliche status. The problem is that in the recent ads, none of the songs seem to fit the products and, unlike the California Raisins and the Heinz ketchup ads, are devoid of any redeeming creative quality - so much so that I can't even think of one commercial right now that is using music, so forgettable are the commercials. It seems that commercial time is glutted right now with uninspired advertising, although I, too, think that the Special K commercial is EXCEPTIONAL. Their accompanying print ad is also really well done. I'll bet both were conceived by women ad execs. It is heinous to desecrate the pure memory of "Over the Rainbow" to sell Dial soap - especially since it's a deodorant bar. Would you have felt better if it had been an ad for Ivory with a really cute baby? I doubt it, but perhaps it would have softened the blow..... Your comrade in the crusade against mundanity, sandra ****************************************************************************** The above was from an e-mail sent to me by another non SI member. If you are a "lurker" please feel free to e-mail me your responses at : xanaid@yahoo.com & I will paste to this board! DianaX