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Biotech / Medical : Chromatics Color Sciences International. Inc; CCSI -- Ignore unavailable to you. Want to Upgrade?

To: Robin who wrote (4475)	8/25/1998 9:02:00 PM
From: BuzzVA	Respond to of 5736

Robin, The beta vs vhs story is inapplicable in this case. CCSI and SPRX are not selling to the American consumer, are they? If they were smart they would try to raise the consciuosness of the American public to hyperbilirubia (sp?) and THEIR way of dealing with it.

To: Robin who wrote (4475)	8/25/1998 9:02:00 PM
From: Peter V	Read Replies (1) \| Respond to of 5736

<<Apparently SPRX is out there getting publicity with the American public. While hobnobbing with the medical community is important, it is equally important to get brand recognition with the public! >> Maybe. But who buys VCRs and who buys medical devices? More important to gain the favor of those buying the devices, which in the case of bilirubin testers is likely to be the medical community. Some posters have said that public demand for non-invasive bilirubin testing will drive the sales of the CCSI device (and the SPRX device as well), but I don't think so, it will likely be those holding the pursestrings of the hospital and clinics, as well as the insurance companies paying for the testing. And stop stealing my ideas for your posts or Gipper will think we are colluding: <<Does anyone remember BETA vs. VHS? Sony was pumping the professional community with the virtues of their technically superior product (BETA) while Matsushita (VHS) quietly provided the public what they wanted, a much larger selection of movie titles to go with the player.>> Message 5538458 Beta was vastly superior to VHS, but VHS got better distribution due to its willingness to license, providing low-cost VCRs to consumers, and where is Beta now? [Edit: Buzz got his post in as I was typing mine, but I guess we have the same thought. Scary.]