DynamicWeb Selects MarketFirst to Streamline Electronic Commerce Community Development
Tuesday September 15, 9:48 am Eastern Time
Company Press Release
SOURCE: MarketFirst Software
Marketing Automation System Reduces Time and Cost of Building Electronic Commerce Communities and Increases Trading Partner Participation
MOUNTAIN VIEW, Calif., Sept. 15 /PRNewswire/ -- MarketFirst(TM) Software, the pioneer of marketing automation software for the enterprise, announced today that DynamicWeb Enterprises (OTC Bulletin Board: DWEB - news), a leading electronic commerce services provider, has selected the MarketFirst marketing automation system. With MarketFirst, DynamicWeb will simplify the development and maintenance of its electronic commerce community. MarketFirst is an integrated marketing automation platform coupled with specific marketing applications, called Solution Blueprints(TM). The MarketFirst Electronic Commerce Community Development (ECCD) Solution Blueprint offers DynamicWeb the processes, data, content, and reporting required to quickly create, deploy and manage electronic commerce centric marketing programs.
DynamicWeb will use the MarketFirst system to build and manage a community of suppliers for the nation's largest drugstore chain and its 4,000 suppliers across the U.S. DynamicWeb offers web-based electronic commerce services to Fortune 1000 companies and manages their entire electronic commerce process and supplier community development. Leveraging the Internet, DynamicWeb enables even non-EDI (electronic data interchange) compliant trading partners to participate fully in an electronic commerce network. This makes electronic commerce a viable option for small and mid-sized suppliers by reducing the complexity and cost of participating in a trading community. Through DynamicWeb, all types of suppliers can now benefit from a ''paperless supply chain,'' regardless of their size or budget for information technology.
Using the MarketFirst ECCD Solution Blueprint, DynamicWeb will augment telemarketing efforts with an automated marketing system. More than 4,000 trading partners will receive trading partner information in the most appropriate format (e-mail, web, or fax) via MarketFirst. The system will capture profile information about each participant, enabling DynamicWeb to more easily respond to individual member requirements and cross-sell targeted electronic commerce services.
''As an electronic commerce services company, a substantial part of our business effort is communicating with potential trading partners and bringing them into the trading community. MarketFirst and the ECCD Solution Blueprint have the potential to reduce the cost of signing a new member from as much as $2,000 to the cost of an e-mail,'' said Jim Connors, President of DynamicWeb. ''MarketFirst automates the operational aspects of electronic commerce marketing, providing us with an opportunity to cost effectively up-sell and cross-sell our services across the trading partner community.''
''The potential for efficiency and yield improvement in electronic commerce community development is significant,'' said Pete Tierney, President and CEO of MarketFirst. ''A major barrier to electronic commerce has been the cost associated with ramping the community of trading partners. Together, the MarketFirst marketing automation system and the pre-packaged ECCD Solution Blueprint can increase the penetration rate in the trading partner community while dramatically reducing operational costs. This is a crucial business advantage for companies such as DynamicWeb providing web-based services into this competitive market.''
About MarketFirst and the MarketFirst ECCD Solution Blueprint
MarketFirst 1.5 is a comprehensive, closed-loop, marketing automation system that is designed to be fully integrated into the enterprise information architecture. The software offers an integrated platform for marketing automation that integrates a marketing knowledgebase, process design and execution technology, workgroup collaboration, real-time media management, and robust reporting into one enterprise system. MarketFirst Solution Blueprints(TM) are the first content-driven marketing automation solutions. Built on the basis of research in each domain, they allow marketers to begin with a 'best practices' template that embodies the experience and know-how of marketers in the field, yet remain fully extensible to meet company-specific needs.
The electronic commerce community development (ECCD) Solution Blueprint(TM) includes (1) member acquisition and qualification, (2) member certification, (3) trading partner profile maintenance, and (4) ongoing partner communications. The ECCD Solution Blueprint reduces the cost of building a trading community, improves the effectiveness of trading partner communication, and increases trading partner penetration rate. MarketFirst Solution Blueprints, including ECCD, Electronic Direct Marketing and Partner/Channel Management will be available in September, 1998. The Company plans to deliver another two Solution Blueprints -- Lead Management, and Event Management -- by the end of 1998.
About DynamicWeb Enterprises
Located in Fairfield, NJ, DynamicWeb Enterprises Inc. is an innovator in developing and marketing EC/EDI software and services. The company uses Internet and EDI technologies to enable companies to maximize the full business potential of electronic commerce by increasing participation and compliance with trading partners. For additional information about DynamicWeb and its products or services visit the DynamicWeb home page at www.dynamicweb.com, send e-mail to sales@dynamicweb.com or call 800-4-EDI-HELP.
About MarketFirst Software
MarketFirst Software is the first company to deliver a comprehensive, closed-loop, marketing automation system that is designed to be fully integrated into the enterprise information architecture, thereby increasing marketing's ability to deliver measurable value to the enterprise. MarketFirst 1.5 is an integrated marketing automation platform coupled with specific marketing applications called Solution Blueprints(TM). The platform integrates a marketing knowledgebase, process design and execution technology, workgroup collaboration, real-time media management, and robust reporting into one enterprise system. MarketFirst Solution Blueprints(TM) are the first content-driven marketing automation solutions. Built on the basis of research in each domain, they allow marketers to begin with a 'best practices' template that embodies the experience and know-how of marketers in the field, yet remain fully extensible to meet company-specific needs.
The MarketFirst system helps marketing departments to plan, coordinate, measure and manage complex marketing programs more effectively. It allows users to define and automatically execute marketing processes, optimizing the effectiveness of marketing programs while reducing cost. MarketFirst gives marketing managers the ability to better manage their function in real time and dramatically improve overall marketing ROI.
The MarketFirst product is based on a web-centric, n-tier architecture to provide a scalable and flexible enterprise system. The 100% Java client embodies the latest in portable Java-based technology. MarketFirst servers are both WindowsNT and Sun Solaris certified and can be run on a single machine or distributed over multiple machines for greater flexibility and throughput. The system supports both Oracle and SQL Server databases.
MarketFirst is a privately held company with institutional investment from The Sprout Group, the venture subsidiary of Donaldson, Lufkin, & Jenrette. Private investors include enterprise automation industry notables Katrina Garnett, President and CEO of CrossWorlds Software, Inc.; MR Rangaswami, founder of the Sand Hill Group LLC and former Vice President of Marketing at Baan; Kevin Calderwood, President of Baan Americas; Nimish Mehta, formerly Senior Vice President, Oracle Industry Applications Division; Chris Roon, Vice President of Market Development, PeopleSoft, Inc.; David Simbari, President and CEO of Optum Software; and Sunil Wadhwani, Co-Chairman and CEO of Mastech Corporation. MarketFirst has also recently received additional corporate funding from a global ERP systems vendor.
The company headquarters are located at 485 Clyde Avenue, Mountain View, California 94043. Contact MarketFirst at info@marketfirst.com, visit the web site at marketfirst.com or telephone: 888-mkt-first (888-658-3477).
NOTE: MarketFirst and MarketFirst Solution Blueprint are trademarks of MarketFirst Software, Inc. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies.
SOURCE: MarketFirst Software
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