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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?


To: DiViT who wrote (35574)8/28/1998 2:08:00 PM
From: Stoctrash  Read Replies (2) | Respond to of 50808
 
yeah..I posted a whole string of VC money that went to QI a week or tw, maybe a month. I think ATI might have been in one of those also....there were a ton of them.



To: DiViT who wrote (35574)8/28/1998 3:06:00 PM
From: 2sigma  Read Replies (3) | Respond to of 50808
 
David,

>>> In addition to the software decoder, the company is selling a card based on C-Cube Microsystems Inc.'s [CUBE] Ziva PC decoder called
Hardware CineMaster 98. <<<

Does "based on C-Cube..." mean copied and stolen from CUBE, or is CUBE benefiting from the "relationship".

Thanks

sr.



To: DiViT who wrote (35574)8/28/1998 4:27:00 PM
From: John Rieman  Respond to of 50808
 
Settop boxes. They will move to the inside of digital TVs...................................

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Who Will Own the Set-top?



With a TV set in virtually every home, the future set-top box is a prize platform that both hardware and software vendors are battling to own. Whoever wins will set the stage for interactive content developers.
Arguably the most glamorous of today's set-top box contenders is WebTV. But with fewer than half a million subscribers to date, WebTV pales by comparison with satellite TV, with its 8 million subscribers; and it shrinks to a dot compared to the nearly-ubiquitous cable-TV box. With nearly 70 million subscribers, the cable-TV industry is clearly in the driver's seat.

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Developers will get wide-open access to the TV set.

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On the downside, the transition from today's analog converter boxes to digital ones will be slow, taking perhaps 10 years or more. The good news, for interactive TV software developers, is that the next generation of digital cable-TV boxes will have far more computing power than the analog and "advanced analog" boxes in widespread use today. General Instruments' DCT-5000+ -- the box with the most buzz, though not yet shipping -- will have a 170MHz processor and 14MB of memory. The other leading cable box maker, Scientific Atlanta, has announced the Explorer 2000, a box with similar capabilities with the PowerTV operating system, and a developer's program called CreativeEdge.
Both of these new boxes are expected to conform to OpenCable specifications, technical standards being finalized by the cable industry. With OpenCable, cable TV companies can mix set-top-box equipment from different manufacturers. And an FCC ruling should let consumers buy their own cable boxes, as they can buy satellite dishes today.

more............................

newmedia.com



To: DiViT who wrote (35574)8/29/1998 1:27:00 PM
From: John Rieman  Respond to of 50808
 
DTV. Compression counts..............................

tvbroadcast.com

Simply put, DTV means broadcasters are working in an environment of "0s" and "1s," and Gonos said the best shot at maintaining video integrity in the DTV world is not to lose any of those 0s and 1s in the output signal. An important difference, according to Ian Johnston, program manager at Hewlett-Packard, is that in the digital world, the transmitted picture does not "gracefully diminish" in quality. Instead, it, metaphorically speaking, falls off a cliff. "Either it's a perfect picture or it's no picture," explained Johnston. The goal, Johnston said, is to "make sure the signal is as far away from the 'edge' as possible."

Jim Zook, president of Z Technology, said that when it comes to a digital signal, the flatter the better. "There's a direct correlation between a flat 8-VSB signal and something that's decodable," he explained. Flatness in a digital signal implies uniformity, Zook added. In essence, a signal that is unformly flat and has a decent signal-to-noise ratio is assured to decode into a picture.

Looking At Layers

Ed Kiyoi, product marketing manager for Tektronix, thinks of DTV test and measurement in terms of "layers" of the signal. When comparing analog to digital, there are more levels and different requirements for digital signals.

The digital signal itself is a digitized representation of an analog signal, and must be tested on several levels. Kiyoi said the digital baseband layer must be monitored to make sure the signal has been digitized correctly (in compliance with SMPTE standards). The transport layer shows the "analog characteristics of the digital signal," such as jitter. And the signal will still need to be verified through waveform analysis. With analog, engineers (and, for that matter, far less technically inclined staff members) could infer an acceptable level of picture quality with a waveform monitor and vectorscope. That's not necessarily sufficient in the digital world.

Compression means adding more test equipment to insure signal integrity. "In order to get those digital baseband signals ready for that RF modulation, we go through this process of compression, and that adds a couple of very unique test requirements," Kiyoi explained. Digital broadcast signal compression requires compliance with the MPEG-2 protocol, so set-top boxes and DTV sets can properly decode the signal. As a result, Kiyoi said, protocol analysis of the compression is very important.



To: DiViT who wrote (35574)8/29/1998 1:43:00 PM
From: John Rieman  Respond to of 50808
 
One of Divicom's authors. Mark Magee.............................

tvbroadcast.com

Multiplexed Transmissions

Up to this point, we've been concentrating on options for a single program stream feeding one channel. For a more detailed view of required and optional data service options at the back end of a DTV plant, let's look at some possibilities offered by Mark Magee of Divicom in a paper presented at the SMPTE Advanced Imaging Conference in Toronto. The full paper is on the Web at www.divi.com (click "technology").

Data Multiplexing

Magee's minimal system diagram (see Figure 6) begins at the encoder with a single channel NTSC analog or 480i digital component signal. The encoder is feeding an SD signal into the system. Its output is multiplexed with required Program and System Information Protocol (PSIP) data from the PSIP Server and--possibly--optional information from a Data Server. The PSIP information has been defined by the ATSC to help the receiver's decoder navigate through the multiple video, audio and data services that coexist in DTV channels. While much of the PSIP information may come from an affiliated broadcast network or an outside service, it will have to be modified and updated to reflect local conditions.

"Initially," said Magee, "PSIP could be supported by a standalone computer, but at some point, the PSIP server should be tied into the station's automation computer".

The data server in this scenario is optional, but with single channel video and audio occupying only a fraction of the 19.3 Mbps ATSC payload, there is plenty of room for experimental broadcast data services.

Multiple Channels

This simple, single-channel arrangement can be scaled up in modular fashion to accommodate multiple SD channels and HD. If the original encoder and multiplexer were chosen with future expansion in mind, additional encoders and other data sources can be added without replacing previous purchases. No changes are required at the transmitter or in the STLs. Figure 7 shows a mixed HD, SD expansion integrated with station automation.

In this example, the primary SD and HD channels are fed from separate master controls and the secondary SD services receive their feeds from a simplified multichannel switcher. One for one redundancy is provided for the multiplexer, PSIP server, data server and primary SD channel encoder. For the secondary services, one backup encoder serves three active channels. HD isn't backed up. (Of course, redundancy depends on your comfort level and your budget. Likewise, the number of channels and whether or not HD is included depends on your business plan.)

In a future evolution, the separate SD and HD Master Controls would probably merge into a single, multi-channel control room. The individual HD and SD routers could become a single 1.5 Gbps unit carrying a mixture of compressed and uncompressed signals. Or, it might be a narrower bandwidth unit in the 270 Mbps to 540 Mbps range, capable of routing only compressed HD along with compressed and uncompressed SD. Switched computer networks such as Fiber Channel or ATM are also options.

While acknowledging that multiple routing schemes will probably coexist in future plants, Magee said he believes video routing and control systems will borrow heavily from computer networking. "The economies of scale of that industry produce an irresistible force," he stated. "Perhaps even the venerable 75 ohm cable will fall victim at some point."

Statistical Multiplexing

Multi-channel scenarios lend themselves to statistical multiplexing (statmuxing). It improves video quality by managing bit rates in the various channels based on need at the moment. Rather than having a fixed bit allocation for each channel, a statistical multiplexer can dynamically assign rates: fewer bits to the channel(s) with easily compressed material, more to the one(s) with difficult scenes.

Of course, if all channels are showing car chases at the same instant, there may not be much spare bandwidth to share, but that's usually not the case. There's bound to be a still graphic or a talking head somewhere. Depending on the encoders and multiplexers selected, adding

statmuxing may be as simple loading a software option.

The Value Of Bandwidth

Statmuxing plays directly into Mike D'Amore's concept of "the value of bandwidth." He remarked that "At the affiliate level, stations will learn that bandwidth has value."

If you simply simulcast one channel of SD, your DTV bandwidth has a zero or even a negative value (aside from protecting the license). "If I invest money and get little back, I have very little value." he said.

For D'Amore, "statmux[ing] and dynamic bandwidth management are the goal to [shoot] for." They represent an "optimum bandwidth utilization" in which the number of bits used is based on program content. "Transmit HD when it makes sense," he added. "When you're not doing HD, transmit multiple SD channels and/or more data services."

As Sarnoff Labs demonstrated during a display of a BMW commercial at NAB a few years back, there are openings for "opportunistic data" even when HD is theoretically filling the channel. Bits can be diverted from video to data services as the demands of video content vary.

Some Parting Thoughts

As complicated as all this seems, broadcasters can take comfort in the knowledge that, as long as their design supports their business plan, it'll be hard to make a serious mistake. Equipment manufacturers seem committed to producing gear for all of the most requested formats. As Panasonic's Livingston related, "We're format agnostic."

The DTV compliance requirement for receivers to decode all 18 of the ATSC video formats means that viewers will be able to see whatever broadcasters transmit. Certainly in the early years, the consumer will be hard pressed to notice the difference between 720p, 1080i or upconverted images.

And everyone agrees that receivers will improve. Livingston cautioned that we shouldn't use today's CRTs to judge the ultimate quality of HDTV. Remember, the capability to transmit 1080 progressive lurks out there at the high end of the quality scale. Progressive scan will probably have some advantage when progressive displays become affordable and as-yet-undesigned consumer devices begin to scale and recomposite images from multiple sources.

But it all goes back to the business plan. As Sony's Lude advised, "All systems have to be designed holistically." Broadcasters need to weigh such factors as application, quality, latency and price--as they relate to their specific station. It's important to talk to those broadcasters that are already getting their digital feet wet. Make friends at the Model Station and others who will go on the air early. Remember, copying someone's good idea is the sincerest form of flattery.