To: Johnny Canuck who wrote (17684 ) 9/2/1998 4:00:00 AM From: Johnny Canuck Respond to of 69124
Wednesday, September 2, 1998 Analysts say too early to judge Nortel, Bay deal By KEITH DAMSELL Technology Reporter The Financial Post Northern Telecom Ltd. had better keep the champagne on ice. The phone equipment giant yesterday celebrated the completion of its US$6.3-billion acquisition of Bay Networks Inc. with employees, but analysts warned that a slew of challenges remain. "Nortel has got several balls in the air now," said Albert Daoust, director of special projects for Toronto's Evans Research Corp. "The big question is are they going to drop one?" In June, Brampton, Ont.-based Nortel made a big move into the data networking market when it acquired Bay Networks of Santa Clara, Calif., for 134 million shares. Nortel chief executive John Roth and David House, Bay chief executive and newly appointed Nortel president, provided the first details of the combined company yesterday. The new Nortel will employ 80,000 with operations spread across North America. Boston will be home to a new division that will develop and market carrier packet networks, an Internet technology that allows data to be sliced, bundled and channeled through a network to a remote location. The merged company expects sales to grow by at least 20% next year. In 1997, Bay and Nortel reported combined revenue of about US$18 billion. Analysts were pleased with the rapid closing of the deal -- it took only 75 days -- but remain cautious. Investors have been less than enthusiastic, too. Since the deal was reported June 15, Nortel shares (NTL/TSE) have slumped from $93.10 to $79.75 at yesterday's close, an increase of $4.50 on the day. The share slide has shaved about US$2.8 billion off the value of the deal. Successfully merging bureaucratic and straight-laced Nortel with entrepreneurial, laid-back Bay is the most common concern of analysts. Roth and House have signalled they can work together, but it is unclear how key staff will co-operate. "These are two very different organizations and putting it all together without building resentment will be tough," said one Toronto telecommunications analyst. Cross-selling high-tech products presents a second set of challenges. Nortel's telephone equipment sales team must learn to market data equipment while Bay's staff must bone up on telephone supplies. "We all know that [voice and data] technology are converging but are the buyers?" asked Duncan Stewart, manager of the Canadian Navigator Technology Fund. As Nortel expands its product portfolio, its list of competitors grows too. The merged company will be taking on a who's who of telecommunications and data networking players, including such heavyweights as Cisco Systems Inc., Lucent Technologies Inc. and Newbridge Networks Corp. "They don't have one competitor in one industry anymore," said Daoust. "It's very hard to be a good [telephone carrier] server company and a good data networking company." ****************************