To: Bilow who wrote (1735 ) 8/30/1998 7:44:00 AM From: rudedog Respond to of 2578
Carl - This trend to simplification has many other drivers. Over time, the need to support backward compatibility, and the proliferation of new technology trends that have not yet gained volume market imposes a huge and growing burden on the test and support organizations for the major OEMs and for MSFT. This is a large component of future business model projections. These companies have incentives, in the billions of dollars over the next few years, to simplify the matrix. Some of this simplification has to do with standardization of interfaces and APIs which obsoletes older components. The PC97 specification worked out by MSFT, Intel and CPQ and now a requirement for MS certification as 'supported hardware' had exactly this goal. But a second trend, driven by the same Intel, MSFT and CPQ (ever take a look at how many standards are driven by that particular trio?) has to do with simplifying the range of base systems (platforms) which are required to hit market requirements. This is driving USB, 1394, and fibre-channel development, as well as consolidation of clustering, networking and application APIs. The goal here is to get to the 'microwave oven' model as the base platform - a thing that does the base function so simply that the problems going back into the support organization go into 30 buckets instead of 3000. It has a second benefit, which goes along with the trend you were discussing. The base package is reduced as a percent of overall system value. Instead of a lot of configurations of video, storage, and peripherals, we have a basic box with enough components to boot, USB for slow peripherals, 1394 for fast peripherals, and a standardized way of identifying and integrating systems components. This makes channel (or retail, or end user) assembly of complex systems as easy as plugging in the things the user wants, and the value of complex build to order at the manufacturing point disappears. It also takes the core platform from a $1500 or even $800 component to one of many $100 or $200 components as overall system ASPs continue to drop below the $500 range. This is not science fiction, the work to make this happen has been going on for several years and the results are starting to appear in the market. This transition will change the landscape for everyone in the business.