To: Tim McCormick who wrote (35598 ) 8/31/1998 1:56:00 PM From: BillyG Read Replies (2) | Respond to of 50808
Mediamatics DVDExpress Has Been Designed Into Compaq's New Line of Presario PCs; Latest Example of Growing Industry Support for Mediamatics' DVDExpress SANTA CLARA, Calif.--(BUSINESS WIRE)--August 31, 1998--National Semiconductor Corporation (NYSE:NSM) announced today that Compaq Computer Corporation has incorporated Mediamatics(R) DVDExpress(TM) software into new Presario PCs featuring second generation DVD drives. Mediamatics is a subsidiary of National Semiconductor. Mediamatics' DVDExpress software delivers cost effective, high performance, consumer quality audio and video playback to Compaq's new DVD-enabled PCs. Mediamatics' integrated MPEG-2 video and Dolby(R) Digital AC-3 audio software decoder is the industry's first commercial software DVD implementation using the Microsoft DirectShow Application Programming Interface (API). The DirectShow API, a component of the DirectX multimedia services found in the Microsoft Windows operating system, is the industry standard that is used by designers to develop DVD titles and applications. "Compaq is committed to delivering to our customers industry leading multimedia technology," said Alex Gruzen, director of product marketing, Consumer Products Group, Compaq Computer Corporation. "Mediamatics' DVDExpress is the only solution that offers the benefits of DirectShow compatibility and uncompromised audio/video quality." With DirectShow compliance, Mediamatics' DVDExpress solution enables PCs to play the advanced features of today's DVD content and ensures compatibility with future DVD applications, creating full-featured entertainment PCs. Until now, the lack of industry standards created compatibility issues for system designers wishing to implement cost effective DVD on PCs. "I am pleased to see the close efforts between Mediamatics and Microsoft bring to fruition a scalable DVD playback solution under DirectShow," said Eric Engstrom, general manager of DirectX multimedia at Microsoft Corporation. "This new technology will enable users to fully appreciate the interactive features of DVD on Windows today, and gain additional features on Windows releases in the future." "Today's announcement with Compaq is further proof that Mediamatics is continuing to work with leading OEMs to develop solutions that address the issues facing PC system designers today," said Pier Del Frate, vice president of marketing at Mediamatics. "We are enabling our customers to implement cost effective DVD functionality immediately," National Semiconductor Corporation National Semiconductor Corporation produces system-on-a-chip silicon solutions for the information highway, based on its leadership in analog and mixed signal technologies. National is headquartered in Santa Clara, Calif., and focuses on the communications, personal systems and consumer markets. National has annual sales of approximately $2.5 billion and 13,000 employees worldwide. Additional company and product information is available on the World Wide Web at www.national.com. Mediamatics Mediamatics, a wholly owned subsidiary of National Semiconductor Corporation, delivers consumer quality digital video and audio hardware/software solutions for consumer, PC and convergence markets. Mediamatics software and system expertise are the starting points for further integration into the emerging home entertainment market comprised of entertainment PCs, set-top boxes and DVD players. Its products are licensed by Microsoft and major PC OEMs, making Mediamatics the world's largest supplier of MPEG products. To receive additional corporate and product information, visit the Mediamatics Web site at mediamatics.com . Note to Editors: Mediamatics and DVDExpress are registered trademarks of Mediamatics Corporation, a subsidiary of National Semiconductor Corporation. All trade names referenced are the service mark, trademark or registered trademark or trade name of their respective companies. CONTACT: The Hoffman Agency Mark Plungy, 408/975-3008 mplungy@hoffman.com