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To: J Fieb who wrote (35638)	9/1/1998 6:41:00 PM
From: John Rieman	Read Replies (2) \| Respond to of 50808

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To: J Fieb who wrote (35638)	9/2/1998 9:30:00 PM
From: John Rieman	Read Replies (2) \| Respond to of 50808

IBM encoders insert the adds................................ newsalert.com SeaChange Video Server System Delivers Ads on Finland's Leading Broadcast Channel MTV3 PR Newswire - September 02, 1998 08:47 Jump to first matched term MPEG-2 Broadcast MediaCluster Moves Forward With Top TV Customers Worldwide MAYNARD, Mass., Sept. 2 /PRNewswire/ -- SeaChange International, Inc.'s (Nasdaq: SEAC) Broadcast MediaCluster is installed at the MTV3 channel in Helsinki and delivering national and local advertising on the broadcaster's nationwide, multi-regional terrestrial television system. At 40 percent viewing share, MTV3 is Finland's most watched broadcast channel, and is the first European customer for the MPEG-2 high-performance Broadcast MediaCluster video server system. SeaChange recently announced a Broadcast MediaCluster installation for another respected television organization, Group W Network Services in the U.S. MTV3 generates a $200 million gross income from ad sales with more than 300,000 commercial placements every year. The broadcaster uses a five-node Broadcast MediaCluster to encode, store and insert ads into commercial breaks for 11 broadcast regions reaching 5 million viewers across Finland. Broadcast MediaCluster will replace existing video cart machines and video disk servers, enabling MTV3 to seamlessly manage digital play-to-air advertising operations across its entire system from Helsinki. "With Broadcast MediaCluster we're controlling costs and eliminating many of the complexities of managing a sophisticated multi-regional advertising system," said Antero Hoffman, assistant director, MTV3. "SeaChange's unique MediaCluster architecture protects our number one revenue stream with a level of control and reliability that can't be achieved as easily and affordably with other products." "MTV3 is one of Europe's more dynamic and challenging broadcast operations and we're extremely pleased our broadcast system has proven successful there," said Bill Styslinger, president and CEO, SeaChange International. "No computer or television giant matches SeaChange's core expertise in digital video and knowledge of television operations. Our investment and capabilities have enabled us to develop a high-performance solution that allows broadcasters to bridge the gap to guaranteed video availability at affordable pricing." MediaCluster Technology Broadcast MediaCluster employs SeaChange's proven MediaCluster computer architecture, which extends the concept of RAID (redundant array of independent disks) to computers -- or nodes -- within a cluster. Regardless of the number of nodes in a cluster, the system acts like a single fault- resilient video server. Only one copy of video material is required, thereby dramatically reducing storage requirements while guaranteeing the availability of all video at any output. "You can lose an entire server and MediaCluster will still deliver video uninterrupted. If you're multichannel, you still only need one copy of any video for playback anywhere at any time. Distinctions like these will keep competitive server products at a disadvantage," said John Pittas, broadcast products manager, SeaChange International. SeaChange has coupled its video server architecture with world-class digital video I/O subsystems. SeaChange's MPEG-2 codecs use IBM's second- generation MPEG-2 codec ICs, delivering Main Level/Main Profile coding up to 15 megabits per second (Mb/sec) and studio-quality Main Level/4:2:2 Profile coding up to 24Mb/sec within Broadcast MediaCluster. The codecs include serial digital A/V inputs and outputs and other key features required by the industry. SeaChange software provides a non-proprietary video server interface across the cluster for automation system control. MTV3 developed its own automation system that integrates seamlessly with Broadcast MediaCluster. SeaChange customers are free to use a wide variety of automation systems, including those from Louth Automation Systems, Omnibus Systems, Odetics and Sundance Digital. To sell and support MTV3's Broadcast MediaCluster, SeaChange collaborated with JAI OY of Greater Helsinki, a distributor of SeaChange's world-leading digital video solutions. SeaChange's international distributor network enables the Company to maintain a highly skilled engineering field force for front-line sales and support throughout the world. SeaChange will demonstrate Broadcast MediaCluster during IBC '98 in Amsterdam at Stand 118, Hall 8. In Europe, contact: SeaChange EMEA Via Dante 2-123, 16121 Genoa, Italy Tel: +39 10 553 0177 Fax: +39 10 545 9778 Founded in 1993, SeaChange International, Inc., of Maynard, Mass. (www.schange.com), develops video server systems and software to manage, store and distribute digital video for television operators and telecommunications companies. The Company's turnkey systems automate the distribution of short- and long-form MPEG video streams including advertisements, movies, news updates and other video programming requiring precise, accurate and continuous execution. SeaChange's products are installed in hundreds of geographic markets and serve approximately 15,000 television channels worldwide. MediaCluster is a registered trademark of SeaChange International, Inc. All rights reserved. SOURCE SeaChange International /CONTACT: John Coulbourn of SeaChange International, 978-897-0100 x3098, johnc@schange.com/ /Web site: schange.com