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Technology Stocks : DoubleClick Inc (DCLK) -- Ignore unavailable to you. Want to Upgrade?

To: garrick le who wrote (387)	9/3/1998 1:26:00 AM
From: Doug Fowler	Read Replies (1) \| Respond to of 2902

Recent data points to a decline in the effectiveness of Internet banner ads. Click-through rates are falling quickly. For example, just a few months ago, the average click-through rate was 1.5 percent and now it is below 1 percent. I expect that Internet portals will find other, more effective means to reach potential customers. What is DoubleClick doing in other areas beyond banner ads?